Let's Get Started!

Other Essays & Research Papers

Avon Products China Entry

Topic: Other

Sign up to read the full document!

Text Preview

Executive Summary – Avon Products Avon Products is one of the major players in the cosmetics and toiletries industry with a sale of about 10 billion US dollars in 2007 (Exhibits 1, 2 & 3). It has been globally competitive by creating global brands and nurturing its powerful sales channel of Single-level Marketing (Direct Selling). Globally, Avon competes with large cosmetics majors like P&G, Revlon and Shiseido to sell its products. At the same time, it also competes with other major direct sellers like Amway, Mary Kay and Tupperware to attract its sales force. Avon has primarily grown by accessing new geographies and emerging economies such as Poland, Hungary, Yugoslavia and China where disposable incomes are rising and women seek an opportunity to earn extra income. In the 1990s, Avon was the first direct seller to enter China. Other cosmetics players in the Chinese market faced problems with an under-developed infrastructure and had to rely on Government owned distribution ...

SHOW MORE Sign up to read the full document!

quintessay.com

quintessay.com. (2019). Avon Products China Entry .

Retrieved Feb 19, 2019, from

https://quintessay.com/essay/view/157728.html

quintessay.com

“quintessay.com”. 2019. Avon Products China Entry .

Accessed Feb 19, 2019.

https://quintessay.com/essay/view/157728.html

quintessay.com

quintessay.com. (2019). Avon Products China Entry .

[online] Available at:

https://quintessay.com/essay/view/157728.html

[Accessed Feb 19, 2019].

quintessay.com

“quintessay.com.” Avon Products China Entry . N.p.,

2019. Web. Feb 19, 2019

Other essays that might be of use:

General Of Knowledge

1 Walt Disney Company — 2009 Mernoush Banton Adjunct Faculty/Consultant DIS www.disney.com High unemployment, lingering recession, slow economic growth, and reduced consumer spending all contributed to a 7 percent drop in revenue and a 46 percent drop in Walt Disney’s profitability for the first quarter of 2009. For eight decades, the Walt Disney Company has captured the attention of millions of people, offering family entertainment products and services such as theme parks, resorts, recreations, movies, TV shows, radio programming, and memorabilia. Walt Disney brought Mi...

READ MORE
Sales And Inventory System For Avon

INTRODUCTION 1.1 Background of the Study Avon, the company for women, is a leading global beauty company, with $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in over 100 countries through its significant number of independent sales representatives. Its product line include beauty products, fashion jewelry, and apparel, and it features well-recognized brand names such as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Advance Techniques, Avon Naturals, Anti-Marks, and Avon Wellness. Avon has a handful of branches operating all over t...

READ MORE
Avon Case Study

Avon Case Analysis Organizational Mission Avon wants to provide everyone with high quality and innovative health and beauty products as well as financial opportunities through sales representatives that are easily obtainable, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the company can improve the quality of life for anyone around the world. Corporate Objectives Corporate objectives bring structure to a company's operations so it will sustain growth, ac...

READ MORE
Forgot password? There is no user account with that email address.
Please enter your password.
Forgot password?