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Cima Mountaineering Inc

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MARK 60013 Case Study #1: Cima Mountaineering, Inc. Markus Decker Kevin Dulac Erik Frank Chad Mays 09/24/2002 Introduction In this case study, our team examines the decisions facing a small western mountain boot manufacturing company, Cima Mountaineering, Inc. This paper will provide a brief overview of the case, including a quick background perspective of the company. We will present the two options given in the case, and examine the four possible alternatives, which exist as possible solutions to the company’s dilemma. For each possible outcome, we will provide detailed analysis of each alternative evaluated against various criteria. Finally, based on the results of the analysis, an overall conclusion will be presented. Company Background Cima Mountaineering was founded as the family-owned Hoback Western boot company located in Jackson, Wyoming. ...

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