Let's Get Started!

IT Essays & Research Papers

Atlantic Computers Case

Topic: IT

Sign up to read the full document!

Text Preview

Atlantic Computer Case Introduction: Jason Jowers, who had recently been hired by the computer manufacturer, Atlantic Computer, needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software, the PESA. After an initial marketing meeting with a few key players, Jowers had input from the head of the server division (Matzer), the director of the division’s R&D team (Jones), and the director of new product marketing (Fowler). In addition, Jowers also needs to take into consideration the thoughts of the sales department, lead by Jairo Cadena. Atlantic’s biggest competitor is Ontario Computer, Inc, which is a cost cutter in the industry, and Atlantic Computer needs to bear in mind the customers and products that Ontario is after as well. External Analysis: The need for internet servers in America’s workplace is a growing market, with several different segments. Firs...

SHOW MORE Sign up to read the full document!

quintessay.com

quintessay.com. (2019). Atlantic Computers Case .

Retrieved Jan 23, 2019, from

https://quintessay.com/essay/view/175105.html

quintessay.com

“quintessay.com”. 2019. Atlantic Computers Case .

Accessed Jan 23, 2019.

https://quintessay.com/essay/view/175105.html

quintessay.com

quintessay.com. (2019). Atlantic Computers Case .

[online] Available at:

https://quintessay.com/essay/view/175105.html

[Accessed Jan 23, 2019].

quintessay.com

“quintessay.com.” Atlantic Computers Case . N.p.,

2019. Web. Jan 23, 2019

Other essays that might be of use:

Computational Modelling And Simulation Of Aircraft

Computational Modelling and Simulation of Aircraft and the Environment Computational Modelling and Simulation of Aircraft and the Environment: Platform Kinematics and Synthetic Environment Volume 1 D.J. Diston © 2009 John Wiley & Sons, Ltd. ISBN: 978-0-470-01840-8 Computational Modelling and Simulation of Aircraft and the Environment Volume 1: Platform Kinematics and Synthetic Environment Dominic J. Diston University of Manchester, UK A John Wiley and Sons, Ltd., Publication This edition first published 2009 Ó 2009 J...

READ MORE
Atlantic Computers Case Analysis

Perspective 1 1. Stick with company tradition by charging only for hardware and give the PESA software tool away for free. As can be seen in Exhibit 2, there is a noticeable difference between basic servers running with and without the PESA software. This difference would cater directly to those customers in the file-sharing application and web-server segments of the market. Currently, as the Tronn would be competing directly with the rival company’s Zink server, which is priced at $1,700 as opposed to the Tronn’s $2,000, customer’s would assume that the Zink is better value as ...

READ MORE
Atlantic Computers Case Analysis

ATLANTIC: AN ASSESSMENT: A BRIEF INTRODUCTION: Atlantic was planning to foray into the server market. The server market was primarily operating across two segments. The “High End Server” segment and the “Basic Server Segment”. To have a brief overview of things, the High end server market was being lead by “Atlantic” which had a forecasted demand of 200000 units for the following year with a projected growth rate of 3%. However it was the basic server segment where it was trying to penetrate, the segment that was being lead by Ontario’s “Zink”. Now Atlantic came up with a serve...

READ MORE
Forgot password? There is no user account with that email address.
Please enter your password.
Forgot password?