WRITING LETTERS OF ENQUIRY
Tell your supplier what sort of firm you are.
• We are a co-operative wholesale society based in Zurich. • Our company is a subsidiary of Universal Business Machines and we specialize in… • We are one of the main producers of industrial chemicals in Germany, and we are interested in...
How did you hear about the firm you are writing to?
It might be useful to point out that you know a firm’s associates, or that they were recommended to you by a consulate or Trade Association.
• We were given your name by the Hoteliers Association in Paris. • You were recommended to us by Mr John King, of Las worn & Davies, Merchant Bankers. • The British Embassy in Madrid told us that you were looking for an agent in Spain to represent you.
It is possible to use other references:
• We were impressed by the selection of gardening tools that were displayed on your stand at this year’s Gardening Exhibition held in Hamburg. • Our associates in the packaging industry speak highly of your Zeta packing machines and we would like to have more information about them. Could you send us …
ASKING FOR CATALOGUES, PRICE-LISTS, PROSPECTUSES
It is not necessary to give a lot of information about yourself when asking for catalogues, brochures, booklets, etc. This can be done by postcard, but remember to supply your address, unless it is already printed, phone number, e-mail, and fax number if you have one. It would also be helpful if you could briefly point out any particular ...