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Expansion of Brand
What can Netflix do for Disney to expand upon their current Market? What makes Netflix successful within their market?
Client strategy is the same in all regions. Netflix works with key CE makers to get the client on the most popular devices. We are commercial-free unlimited-viewing subscription TV
We choose to be the best at our model, and to have our brand stand for commercial-free, unlimited viewing, low flat monthly fee. What has Netflix done to adapt to change in that market?
Netflix successfully capitalized on the weaknesses of the traditional DVD rental business model. They were able to identify hidden opportunities that were a result of evolving digital technology, such as the transition from VHS to DVD videos. Allow customers to rent all the DVDs they could in a month for a flat fee. Customers were allowed to keep the DVDs for an unlimited period of time and were not subject to late fees. In return, customers agreed to pay a recurring monthly subscription fee. Recently Netflix released the growing number of customers streaming video content. The company added 380,000 net new international streaming customers, increasing the total to 1.86 million. Netflix lost 2.76 million domestic DVD subscribers, reducing the total to 11.17 million. And the company added 220,000 domestic streaming subscribers, upping the total to 21.67 million.

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