Date: January 11, 2013
To: Barbara Baker, CEO
Perry Jackson, Executive Vice President
Marvin Kramer, CFO
Grace Hooper, Senior Vice President for Customer Relations
From: Jessica Krick, Customer Relations Department Manager
Subject: Preliminary strategy to improve customer service and sales
CURRENT COMPANY PERFORMANCE. Last year our company struggled to make our sales revenue projections. These sales projections are directly linked to our operating budget, in which we hardly broke even. In today’s economic climate, it is imperative to increase service revenue and improve customer service!
BUSINESS GOALS 2013 FISCAL YEAR. To meet the demands of our stockholders, we have to increase stockholders’ equity. Without a 10% increase in sales this upcoming fiscal year, distributions to stockholders and employee bonuses will be minimal.
To increase sal...