Business Communication for
Career Readiness

High Impact Business Writing
Module 1

with Sue Robins, M.S.

Lesson 1: Audience
Learning Objectives

Lesson 1: Audience

Learning Objectives
• Learn how to ensure the reader
acknowledges the value in reading your
document

Lesson 1: Audience

Learning Objectives
• Learn how to ensure the reader
acknowledges the value in reading your
document
• Know how tone and style of
language affect the
reader’s perception of
your meaning

Lecture 1: Audience

Learning Objectives
• Learn how to ensure the reader
acknowledges the value in reading your
document
• Know how tone and style of
language affect the
reader’s perception of
your meaning
• Learn strategies for
ensuring the audience is able
to understand your message

• Think about your
goals and
responsibilities

• Think about your
goals and
responsibilities
• Remember your
reader has lots of
content to read

Your Job as a Writer…

Your Job as a Writer…
• Prove the value of your
document quickly

Starting your Document

Starting your Document
1. Get right to the point

Starting your Document
1. Get right to the point
•

Be polite, professional and focused

Starting your Document
1. Get right to the point
•

Be polite, professional and focused

2. Make reading the material easy

Starting your Document
1. Get right to the point
•

Be polite, professional and focused

2. Make...

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