Gourmet Grocery Stores: Eating Healthy is Expensive
Introduction
Kudler Fine Foods first opened in 1998 in La Jolla California, Kudler is a gourmet grocery store that tries to offer their customers the best and freshest ingredients and the tools needed to prepare a meal all in one place. Kudler Fine Foods strives to provide the best gourmet shopping experience for the consumer (Kudler Fine Foods. 2012). Kudler Fine Foods has expanded to 3 stores now in Southern California and plan on opening stores across the US. Whole Foods on the other hand was established 1980 in Austin, Texas and is the world’s leader in natural and organic foods with more than 310 stores in North America and the United Kingdom. Whole Foods searches for the highest quality, least processed, most flavorful and natural foods for their customers (Whole Foods Market. 2012). The decision that is to be made is will I invest in Kudler Fine Foods after reviewing all of the financial statements, creating a SWOT analysis, conducting a benchmark analysis and comparing Kudler Foods to a competitor to see how they compare. SWOT Analysis

After conducting the SWOT analysis for Kudler Fine Foods the most relevant parts of the analysis for making my decision on whether or not to invest in Kudler Foods, are the strengths, the weaknesses and the opportunities that Kudler Foods has in the economy. All of the parts of the SWOT analysis are relevant in whenever you are making a decision about investment but the investor should really focus on the parts mentioned previously. The strengths are what the company is already doing well, the weaknesses are the things that they need to work on and depending on how bad that is they may be the deal breaker in choosing to invest in the company and finally the op...

/about-kudler/ /company/ /company/pdfs/ar11.pdf /secure/aapd/cist/vop/business/kudler2/internet/index.asp 03 06 17 1980 1998 2011 2012 28 3 310 6 80 94 accept achiev across ad adapt addit advantag allow along alreadi alway america amount analysi analyz annual apollo appendix approach aspir assess asset associ atmospher austin authent bad bakeri base becom benchmark besid best better bottom breaker bring build busi calcul california cash cater caus cent chang charg choic choos cite citi close collect communiti compani compar competit competitor comput concept conduct confid consum continu convert core could countri creat creativ creditor current custom day deal debt decentr decis decreas deleg depend diabet diet differenti direct discov dollar décor earn eat ecampus.phoenix.edu ecampus.phoenix.edu/secure/aapd/cist/vop/business/kudler2/internet/index.asp economi elimin emphas employe empow empower endless environ establish everi excit expand expans expens experi extern fair far feel final financi find fine first flavor focus food forc freshest fulfil gather generat get give go good gourmet great greater grocer groceri group grow growth hand hand-stack health healthi healthier help high highest hire holder home impact implement inc individu industri inform ingredi inspir instead intellig interact intern introduct invest investor isn issu job jolla joy kathi key kingdom kitchen know knowledg kudler kudlerfinefoods.info kudlerfinefoods.info/about-kudler/ kulder la lack largest last lead leader learn least lent level leverag lifestyl like liquid list live long long-term loyal made make manag mani margin market may meal mean member mention met miss mission mission-ori mix money motiv movement nation nationwid natur necessarili need new next north obes offer offic one open oper opportun order organ orient other own part pay peopl performance/profitability person place plan play posit potenti prefer prepar presenc pretti previous problem process produc product profit provid qualiti rapid ratio realli recognit reinforc relev report respons retail retriev return review rise risk role run safe said sale scratch search see self self-direct self-respons servic share shop show signific skill small sold sole someth somewher southern stabl stack stake stakehold standard state statement station store strategi strength strive strong succeed supplier suprem sustain swot take team term texa therefor thing third threat throughout time tool top train trend tri unhealthi uniqu unit us use util valu vision want weak well well-train wfm whenev whether whole will within work workforc world worri would www.wholefoodsmarket.com www.wholefoodsmarket.com/company/ www.wholefoodsmarket.com/company/pdfs/ar11.pdf