[1221.1] Conversations in Social Media Marketing

Social media sites like Twitter, Facebook, and Google+ are one of the most important battlegrounds for Internet marketers and for good reasons, too. Just think of these statistics to understand the importance of social media marketing in successful Internet marketing: Over 2.2 billion users on all social media sites; each user spends an average of 9 hours per month on his social media accounts; and 74% of online marketers saw a significant increase in website traffic after spending just 6 hours per week on social media marketing.

But many online marketers have lost sight of the most important aspect of social media marketing – conversations that make their websites relevant to the times, reliable in the information provided, and engaging for the individuals involved, among other desirable characteristics. Let’s take a look at the three most important aspects of such conversations.

Between Present and Prospective Buyers

Word-of-mouth advertising still has a great impact on both traditional and digital marketing because present and prospective buyers are now the new participants and producers of information albeit on a more powerful level. Keep in mind that, because of the prevalence of social media sites, your present and prospective buyers are talking amongst themselves about subjects that will ultimately have an impact on your company – what you offer in products and services, what they think of these comm...

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