Essay preview
Creative Brief for Weber-Stephen Products LLC
2011
Jose L Rodriguez
DeVry
5/14/2011
INDEX
Overview …………………………………………………………………………………. 3 Objectives ………………………………………………………………………………… 3 Target Audience …………………………………………………………………………. 4 Concept …………………………………………………………………………………… 4 Ad Copy ……………………………………………………………………………………. 5 References ……………………………………………………………………………….. 5
Creative Brief
Weber-Stephen Products LLC
200 E. Daniels Rd.
Palatine, IL 60067
847-934-5700
May 14, 2011
Project: Creative Brief for Weber-Stephen Products LLC
Prepared by Jose L Rodriguez
Overview
Weber is the premier manufacturer of grills and smokers in the United States and has a presence in 40 other countries around the world. It was estab...