Case 21. A rash of rashes: Alerting customers to potential skin irritation. Sewn-in clothing tags carry essential information about size and garment care, but no matter where they are located inside a garment, they seem to have a knack for poking and scratching. Pestered consumers consequently welcomed the switch by many clothing makers to tagless labels, in which information is printed directly on the fabric, and no physical tag is sewn into the garment. Carter’s, one of the leading manufacturers and retailers of children’s clothing, is one of those companies. Unfortunately, a small number of parents have contacted Carter’s to complain that their children have developed rashes where their skin came in con- tact with a tagless label.

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