From Wikipedia, the free encyclopedia
Rocket Internet GmbH is a German online startup incubator founded in Berlin in 2007 by the Samwer brothers. The company's business model is to clone successful internet sites, usually from the US (e.g. Groupon), and replicate them in other countries such as Germany (e.g. Citydeal). The sites are then often acquired by the original company (Groupon acquired Citydeal in 2010). Rocket Internet uses a targeted HR strategy; the company hires MBA-trained executives to be 'Founder and Managing Director' of its clone businesses. The majority of these people have previous experience at multinational banks and consultancy firms. The formula of combining the company's overall expertise and management and then copying a proven website results in Rocket Internet often being the number two or three player in the new marketplace (created by the start-up company with the original idea). Rocket Internet operate the e-commerce retail companies Zalando in Germany, Jabong.com in India, Lamoda.ru in Russia, Locondo in Japan, The Iconic and Zanui in Australia and Azmalo.pk and Daraz.pk in Pakistan.  Their other ventures include CityDeal, which was purchased by Groupon for US$126M, Wimdu which profited by US$90M and Alando, which was bought by eBay for US$50M. -------------------------------------------------
Rocket Internet ventured in Latin America's ecommerce market on April 2012. Its journey into LATAM e-commerce started in Colombia and Mexico with the venture called: Linio, anonline store featuring more than 1000 brands in various product categories. Linio Colombia and Mexico were the first of a series of e-commerce start-ups in the latinamerican territory, including Linio Perú and Venezuela. -------------------------------------------------
In November 2011 the company launched ZALORA Singapore, an online retailer of fashion and shoes based in eastern Singapore, which primarily targets 18-35 year old men and women. It is part of larger ZALORA Asia Group that also has a presence in Malaysia, Thailand, Philippines, Hong Kong, Taiwan, Vietnam and Indonesia since late 2011.ZALORA Singapore currently has over 300 employees. ZALORA Singapore is currently available only to those living in Singapore. In Singapore, Rocket Internet GmbH has also set up foodpanda, a separate venture that delivers food via orders through its website. It works by allowing users browse through menus of partner restaurants near the user's postal code, order the food, and pay via cash on delivery. Foodpanda is now active in 9 countries, including Thailand, Vietnam, Indonesia, Malaysia, Taiwan, India, Pakistan and Colombia. In May 2012, the company also launched Home24 Singapore, the one stop online furniture shop that specialises in home décor, indoor and outdoor furniture and furnishing. Singapore acts as a HQ for another retail venture Lazada (clone of Amazon). Lazadas operate in Malaysia, Thailand, Philippines, Vietnam and Indonesia. -------------------------------------------------
In 2011, Rocket Internet starts several online retailer projects in Istanbul. The projects cover up fashion, home decoration, sportswear and special design products. Rocket Internet shut down Turkey operations.  -------------------------------------------------
In 2011, Rocket Internet funded Jabong.com, which is an ecommerce portal operating out of their Gurgaon office. The portal covers fashion, home decoration, sportswear and special design products.  Rocket Internet also founded OfficeYes.com, FoodPanda.in, 21Diamonds.in,FabFurnish.com (http://www.fabfurnish.com), CupoNation.in (http://www.cuponation.in/) and Printvenue in the year 2012. -------------------------------------------------
In 2012, Rocket Internet has launched several ecommerce sites in North Africa as Jumia.ma in Morocco and Egypt a big store online which sell and ship throughout the country electronic products, books, games for children, apparels, shoes. -------------------------------------------------
In 2012, Rocket Internet launched two ecommerce sites in West Africa (www.jumia.com.ng and www.sabunta.com.) Sabunta has since been merged into jumia. -------------------------------------------------
In 2012, Rocket Internet launched two new websites in South Africa. (http://www.zando.co.za modeled on the successful US model http//www.zappos.com. Zando.co.za was launched in February. In April They launched http://www.5rooms.com a furniture and decor store.
Rocket Internet launches Zalora in M’sia and S’pore, on mass hiring spree in Southeast Asia
pdated: 18th April 2012
If you don’t know Rocket Internet, you should. This German startup incubator, founded by the famous Samwer Brothers, has a knack for copying business models from Silicon Valley and replicating them successfully elsewhere. Now, they are conquering Southeast Asia.
SGE got wind from Raphael Strauch, managing director of Rocket Internet, that they have started Zalora.com, a Zappos clone, in Malaysia and Singapore. Zalora is an online fashion retailer that stocks clothing and accesories from indie brands around the region. Featured brands include TAS Iman by Tom Abang Saufi, a well-known Malaysian fashion designer, Ladakh, an Australian label, and SABRINAGOH. Besides an online fashion business spanning the region, a check with various online recruitment sites has revealed that Rocket Internet is also embarking on an online food delivery venture and a furniture business called Home24.sg. Raphael declined to reveal more details at the point of time. What we do know is that the company has embarked on a massive recruitment drive in Singapore, Thailand, the Philippines, Malaysia, and Indonesia, with the aim of taking Southeast Asia’s online retail market by storm, as their job ads put it. Based on what we’ve seen, the company is in the midst of creating multiple localized e-commerce websites utilizing a common logistical and operational backbone, each focusing on different verticals. Rocket Internet is not new to the online retail scene. They already operate multiple e-commerce companies for shoes and fashion worldwide: www.zalando.de in Germany, www.locondo.jp in Japan, and www.theiconic.com.au in Australia. Last November, they announced plans to do something similar in India. Think about that for a moment.
In Singapore, the online fashion scene has been dominated by LiveJournal bloggers — some of whom have branched out to create their own online stores and even physical stores. Many of these stores import their items from places like Thailand. Few design their own clothes. Could the wildly successful Rocket Internet come in and massively disrupt the e-commerce scene in Singapore and other parts of Southeast Asia? It’s certainly possible. After all, the Samwer Brothers have a stellar track record.
Founded in 2007, Rocket Internet’s successful ventures include CityDeal, which was purchased by Groupon for US$126M; short terms rental site Wimdu, which has raised US$90M; Alando, an online auction house that was sold to eBay for US$50M, and more. With that much capital, they can afford to start another giant and give fashion blogshops a run for their money. It’s only logical that they expand to Southeast Asia, which is a lucrative market. So just how big is this recruitment drive? Let’s look at the job vacancies they have available. In December 2011, SGE reported that they’re looking to hire more than 20 positions in the next two months in Singapore. They were seeking an administrative assistant, and are still looking for business development interns. A new job posting, put up on 25th January, is seeking a Call Centre Team Leaderto ”lead a team of call centre agents and oversee day-to-day functioning of call centre operation.” On the JobsDB Singapore site, they have placed ads for a business development manager, a finance manager, and six other positions. In Thailand, they are seeking a business development analyst and many other positions. Most of these jobs were posted on Jobsdb as early as 14th January, with the bulk of them appearing on 20th January. And that’s very likely a partial list.
A massive call for applicants is also happening in the Philippines (more than 20), Malaysia (seven jobs), and Indonesia. According to tech blog DailySocial, Rocket Internet has already hired a vice-president of digital product and online marketing in Indonesia, and are “desperately” seeking an internal recruit for a “fashion e-commerce giant”. The writer speculated that ‘Zamoda’ could be the name for the Indonesian venture, based on a reverse IP lookup. In total, about 50 jobs have been listed so far, but more are likely to come. We estimate that about 300 staff have been hired in Singapore alone, a large number of them interns. For blogshop owners who stocks items from elsewhere, it’ll be interesting to see whether they will be rendered obsolete by the economies of scale enjoyed by large companies like Rocket Internet. Or perhaps their branding would be strong enough to resist the tide. Zalora.com is essentially in the same business of aggregating fashion items as these blogshops, except that Rocket Internet has much more resources and money. Based on what we’ve seen on the Malaysian website, the brand is positioning itself as a direct competitor to these smaller, local enterprises. While there’s certainly a lot the Samwer Brothers can gain by leveraging on the brand recognition that local online retailers enjoy, I’m not sure if that’s even happening. For independent fashion labels though, sites like Zalora are certainly beneficial as it gives them an additional retail platform. What all this shows is that in the new Internet economy, the import and distribution business is ripe for disruption by massive Internet companies who have the financial muscle to ship goods at lower prices. Which means in order to survive, smaller blogshops and import businesses must invest in intellectual capital too. By designing and creating their own fashion items (good example here), fashion entrepreneurs stand a better chance of prospering in a new economy by getting their goods distributed to every channel available. While prominent tech journalists like Sarah Lacy are highly critical of the Samwer brother’s worldwide rampage, I am not one to complain. Besides being a boon to creative fashion designers, sites like Zalora.com could widen the e-commerce pie in the region, which will benefit other Internet businesses. In addition, aspiring entrepreneurs seeking job exposure in a startup environment will surely benefit from a stint at Rocket Internet. Ideation, after all, is just one part of the equation. Execution matters a whole lot more. And the Samwer brothers are good at it.
Rocket Internet in Asia
January 10, 2013 by Terence LEE
Rocket Internet is a Berlin headquartered company that is well-known for cloning successful online startups (usually from the US), replicating them elsewhere, and turning them into million-dollar businesses. It was founded in 2007 by the Samwer brothers — Alexander, Marc, and Oliver, who have together created and sold a number of successful Internet businesses before starting Rocket Internet. Most of their businesses are e-commerce related. The company tends to hire MBA-trained executives and management consultants to become ‘founder’ and ‘managing director’ of its businesses. However, unlike startup founders, they do not hold as much equity or have as much decision-making power to shape the direction of their companies. They are primarily executors who could be fired for underperforming. Rocket Internet has polarized observers in the startup and technology community for its practices. Critics pour scorn on the company for blatant copying, mischaracterizing its ventures as startups, an over-aggressive and results-oriented corporate culture, and rapid turnover rates. At the same time, it is widely admired for its rapid execution ability. Rocket Internet enters Asia-Pacific
The company’s Asian invasion began with Zalora, which was started in December 2011in Singapore and Malaysia and later expanded to other parts of Southeast Asia. Since then, Rocket Internet’s market includes 16 countries in Asia-Pacific and 11 verticals: Fashion, tourism and travel, cosmetics and toiletries, jewelry, furniture, marketing, F&B, office supplies, printing services, general e-commerce, and automobiles. Read: In Asia, beauty box companies are the next Clone Rush Portfolio companies by country
Countries with the most Rocket Internet companies are placed first. The chart does not include Wimdu and Pinspire, which has worldwide presence. Greyed-out logos refer to ventures that have shut down. India |
| | | | |
| | | | |
Malaysia | | | | |
| | | | |
| | | | |
Indonesia | | | | |
| | | | |
| | | | |
Vietnam | | | | |
| | | | |
Philippines | | | | |
| | | | |
Myanmar | | | | |
| | | | |
Singapore | | | | |
| | | | |
Australia | | | | |
| | | | |
Thailand | | | | |
| | | | |
Taiwan | | | | |
| | | | |
China | | | | |
| | | | |
Hong Kong | | | | |
| | | | |
South Korea | | | Japan | |
| | | | |
Pakistan | | | New Zealand | |
23 Jan 2012: Tengelmann invests USD 20M in Lazada
6 Dec 2012: Summit Partners invests USD 26M in Lazada
12 Nov 2012: Kinnevik invests USD 40M in Lazada
25 Sep 2012: JP Morgan invests in Zalora
14 Sep 2012: JP Morgan Invests in Lazada
Timeline of Rocket Internet’s activities in Asia
FRIDAY, OCTOBER 21, 2011
Rocket quietly landed in Malaysia
Sorry, it's not this rocket that most Malaysian are familiar with.
Instead, it's Rocket Internet from Germany. Dubbed as German's most successful (andAGGRESSIVE) incubator (started by Samwer Brothers) having a staff strength over 5,000 peoples in their portfolio companies, which include e-commerce site like http://www.Zalando.de
It appears that they are going to launch a fashion online store here (apparently, in Australia & Singapore too), directly retail to the consumers. See what type of talents they are recruiting now. 1. Fashion Buyers
2. Online Marketing Head
3. IT Product Manager
So, any fashion buyers from Padini or FOS already head hunted over?
Their job posting appears in Jobstreet.com too. Go read it, then you will know this rocket is not to be taken lightly. Notice in every job posting, they mentioned this in their write up?
"This online retail group is set to take the Malaysian e-tail market by storm."
Can you feel it? if you don't, then check out this
I-will-die-to-win email by the BIG BOSS Oliver Samwer
If you are the competitor, this email will make you shake in your pants. My favorite line is:" I am the most aggressive guy on internet on the planet. I will die to win and i expect the same from you! " (yeah right, did anyone tell him that dead people don't really care about winning? Proof: The top 5 regrets people have on their deathbed)
updated 05-Jan-2012 : Finally, Rocket Internet has (soft) launched their online fashion retail site in Malaysia - Check it out - Zalora.com.my (domain inspired by Zara?)
Our first impression?
1) A clean, neatly built site.
2) Zalora looks the same as their sister site (Zalando UK, Zalando Ge) 3) Safe to assume they are powered by the same system too.
4) A quick search review that the Singapore site will be known as Zalora.sg 5) I know NONE of the brands they carry... (yes, i'm brand idiot) 6) Can't find anything below RM50 yet
7) Online payment powered by iPay88 + PayPal
8) Once got the items, you can have 3 days period to return it (unlike the Zappos's Insane 365 days return policy, which works in US but not in M'sia) 9) Limited items for each size now, which means they only sell what's in stock (not preorder, not backorder) so they can ship it fast to you. 10) Mouse over the thumbnail view in categories will display few angles of the product shots 11) Very nice filtering tools based on brand, colors, price, size, occasion (theme) on left bar when you drill into each categories.. 12) Facebook page located at http://www.facebook.com/ZaloraMalaysia 13) And a sneak peak at young, energetic founding team led by a Hardvard Grad CEO - Off for a good start!
Rocket Internet added Frederik Roever as Director.
Posted 2/15/13 at 8:41am
Rocket Internet added Goncalo Reis as Entrepreneur-In-Residence. Posted 2/15/13 at 8:41am
Rocket Internet added Alan Poensgen as Global Venture Development. Posted 2/15/13 at 8:41am
Rocket Internet added Ercin Eksin as Global Venture Development Director. (8/5/12) Posted 10/24/12 at 12:39am
Rocket Internet added Emilian Popa as Managing Director South Africa. (10/15/11) Posted 8/19/12 at 5:47am
Rocket Internet added Charlie Hung as Director - Global Ventures. Posted 7/12/12 at 3:59pm
Rocket Internet added Charlie Hung as Global Venture Director. Posted 7/12/12 at 3:58pm
Rocket Internet added Mads Faurholt-Jorgensen as Global Partner & Managing Director. (1/1/10) Posted 7/9/12 at 10:45am
Rocket Internet added Marcelo Toledo as Director. (2/1/12) Posted 6/27/12 at 8:44am
Rocket Internet added Ankur Warikoo as Entrepreneur-in-Residence. (12/16/10) Posted 6/27/12 at 8:44am
Rocket Internet added Nalla Karunanithy as PHP Developer. (12/15/11) Posted 5/20/12 at 8:29pm
Rocket Internet added Victor Garcia as PHP Developer. (12/1/11) Posted 5/20/12 at 8:29pm
Rocket Internet added Manuel Silva as PHP Developer. (12/1/11) Posted 3/29/12 at 11:13pm
Rocket Internet added Stefan Bruun as Managing Director. (12/1/10) Posted 2/16/12 at 10:33pm
Rocket Internet added Raphael Strauch as Managing Director and Partner. Posted 9/13/11 at 6:38pm
Rocket Internet added Henning Kruthaup as payleven Brazil Director. (3/1/12) Posted 3/30/10 at 12:16am
Read more: http://www.crunchbase.com/company/rocket-internet#ixzz2LXOKohV8 Follow us: @crunchbase on Twitter | crunchbase on Facebook
Welcome to ZALORA, your one stop destination for fashion and footwear. Bringing you an insight on global trends, we source the best that Malaysia fashion has to offer as well as all your favourite international designers.
We are constantly adding fabulous new styles and a host of trend tips and fashion advice, allowing you to shop with confidence.
At ZALORA we believe your shopping experience should be easy and fun. We have a great team of local customer service consultants.
Easy navigation and intuitive operation
Our online store is well laid out and easy to use. During your first visit to ZALORAor when searching for a specific model, our customers and clients are guided through the shop step by step to complete their purchase quick and easily.
Simple and safe shopping
Once the desired items are in the cart, our customers can choose between the various secure payment options. Payment can be simply made by invoice, direct debit, prepayment or credit card. After a successful order, our customers are informed about the current status of their order. Each customer receives a tracking number with which they can follow up their order until delivery.
Our customers call it "flash shipping" - as we usually ship out orders the same day!
At ZALORA, customers don’t pay a cent for the shipping of their orders! Unlike other online stores, there is no minimum order value at ZALORA. Whether a shoe costs RM5 or RM99, it doesn’t matter to us- shipping is always free!
Shoes and clothing will always vary - for example, a shoe might not fit. At Zalora, we accept returns within 30 days of delivery.
Comprehensive and personal service
Our customers and clients can use the customer services hotline or the customer service live chat on the topic “footwear and fashion" and also address their questions to the expert customer support. There is an extensive range of services available to our customers - personal, professional and speedy.
On ZALORA, customers will find big brands such as Nike, Tom Abang Saufi, Area 27 by Bernard Chandran, Nose and many more to come.
Sign up for our newsletter, join us on Facebook and follow us on Twitter to keep updated on all our latest finds, hottest looks and newest trends.
join us on
* Zalora Blog
We Deliver By
* Alain Delon
* Barry Smith
* Cheap Monday
* Dolce Soles
* Dr. Martens
* Dude and the Duchess
* Ed Hardy
* Ibby Libby
* iNTi Fashion
* Lee Cooper
* Love by Z
* MS. READ
* New Balance
* Nine West
* NYC Kids
* Pestle & Mortar
* Sole Nice
* Tom Abang Saufi
* Wild Channel
* Wildfox Couture
* Z Homme
Terms and Conditions
This page, together with the documents referred to on it, tells you the terms and conditions (these Terms and Conditions) on which we supply any of the products (each a Product) listed on our website www.zalora.com.my (hereinafter referred to as ‘the Site’) to you. Please read these terms and conditions carefully before ordering any Products from the Site. You should understand that by ordering any of our Products, you agree to be bound by these terms and conditions. You should print a copy of these Terms and Conditions for future reference.
1.1 We are Jade EServices Malaysia Sdn Bhd, 973005-A, Unit A-5-1, Level 5, Block A of Southgate Commercial Centre No. 2, Jalan Dua, Off Jalan Chan Sow Lin, 55200 Kuala Lumpur, trading as www.zalora.com.my and its subsidiaries, associates and officers unless otherwise stated.
1.2 These Terms and Conditions govern the supply by us of any Product ordered by you on the Site. By agreeing to order a Product, you agree to be legally bound by these Terms and Conditions.
1.3 In these Terms and Conditions:
a) "Account" means the account that you will need to register for on the Site if you would like to submit an Order on the Site;
b) "Acknowledgement" means our acknowledgement of your Order by email;
c) "Breach of Duty" has the meaning given to it in clause 10.11(b) of these Terms and Conditions;
d) "Business Day" means a day which is neither (i) a Saturday or Sunday, nor (ii) a public holiday anywhere in Malaysia;
e) "Confirmation of Order" means our email to you, in which we accept your Order in accordance with clause 4.9 below;
f) "Contract" means your Order of a Product or Products in accordance with these Terms and Conditions which we accept in accordance with clause 4.9 below;
g) "Customer" means individual who places an Order on the Site;
h)"Liability" has the meaning given to it in clause 10.11(a) of these Terms and Conditions;
i)"Order" means the order submitted by you to the Site to purchase a Product from us;
j)"you" means the Customer who places an Order;
k) references to "clauses" are to clauses of these Terms and Conditions;
l) headings are for ease of reference only and shall not affect the interpretation or construction of the Terms and Conditions;
m) words imparting the singular shall include the plural and vice versa. Words imparting a gender shall include every gender and references to persons shall include an individual, company, corporation, firm or partnership;
n) references to "includes" or "including" or like words or expressions shall mean without limitation.
1.4 These Terms and Conditions are our copyrighted intellectual property. Use by third parties – even of extracts – for the commercial purposes of offering goods and/or services– is not permitted. Infringements may be subject to legal action.
2. Your Status
To place an order with ZALORA you must be over 18 years of age and possess a valid credit or debit card issued by a bank acceptable to us.
3.1 These Terms and Conditions shall apply to all Orders and Contracts made or to be made by us for the sale and supply of Products. When you submit an Order to us, give any delivery instruction or accept delivery of the Products, this shall in any event constitute your unqualified acceptance of these Terms and Conditions. Nothing in these Terms and Conditions affects your statutory rights (including the right to insist that goods you buy from businesses must correspond with their description, be fit for their purpose and be of satisfactory quality).
3.2 These Terms and Conditions shall prevail over any separate terms put forward by you. Any conditions that you submit, propose or stipulate in whatever form and at whatever time, whether in writing, by email or orally, are expressly waived and excluded.
3.3 No other terms or changes to the Terms and Conditions shall be binding unless agreed in writing signed by us.
4. How a Contract is formed
4.1 When making an Order, you must register for an Account on the Site as detailed in clause 10, and you must follow the instructions on the Site as to how to make your Order and for making changes to your prospective Order before you submit it to the Site. 4.2 Irrespective of any previous price you have seen or heard, once you select a Product that you wish to Order, you will then be shown or told (on the Site) the charges you must pay including taxes, if applicable, and any applicable delivery charges. Unless otherwise stipulated on the Site, all charges are in the currency then in force in Malaysia. Subject to clause 4.11 below, this is the total that you will pay for receipt of the ordered Product. You shall pay for the Product in full at the time of ordering by supplying us with your credit or debit card details from a credit or debit card company acceptable to us or by Paypal, which we require in order to process your Order. Alternatively, you may pay by any method that we have said is acceptable to us, but in any event we shall not be bound to supply before we have received cleared funds in full. Your payment will be received by our agent, Jade EServices Malaysia Sdn Bhd, 973005-A, Unit A-5-2, Level 5, Block A of Southgate Commercial Centre No. 2, Jalan Dua, Off Jalan Chan Sow Lin, 55200 Kuala Lumpur, a company registered in Malaysia (and a company wholly owned by us). Depending on the results of a credit check we reserve the right not to offer certain forms of payment and to refer you to our other forms of payment. 4.4 If you are asked for details of a payment card, you must be fully entitled to use that card or account. The card or account must have sufficient funds to cover the proposed payment to us. 4.5 You undertake that all details you provide to us for the purpose of purchasing the Product from us will be correct, that the credit or debit card, or account or other payment method which you use is your own and that there are sufficient funds or credit facilities to cover the cost of the Product. We reserve the right to obtain validation of your payment details before providing you with the Product. 4.6 When you submit an Order to the Site, you agree that you do so subject to these Terms and Conditions current at the date you submit your Order. You are responsible for reviewing the latest Terms and Conditions each time you submit your Order. 4.7 Your Order remains valid as an offer until we issue our Confirmation of Order or, if earlier, when we receive your notice revoking your Order. 4.8 We shall not be obliged to supply the Product to you until we have accepted your Order. Unless expressly stating that we accept your order, an email, letter, fax or other Acknowledgement of your Order by us is purely for information purposes and does not constitute the Confirmation of Order. In that Acknowledgement, we may give you an Order reference number and details of the Product you have ordered. We may in our discretion refuse to accept an Order from you for any reason, including unavailability of supplies or we may offer you an alternative Product (in which case we may require you to re-submit your Order first). 4.9 A Contract shall be formed and we shall be legally bound to supply the Product to you when we accept your Order. Acceptance shall take place when we expressly accept your Order by email to you, in the form of a document called a "Confirmation of Order" stating that we are accepting your Order. Our Confirmation of Order shall be deemed to come into effect when it has been dispatched by us. Without affecting your obligation to pay us earlier, we may send an invoice to you at any time after we have accepted your Order. Until the time when we accept your Order, we reserve the right to refuse to process your Order and you reserve the right to cancel your Order. If we or you have cancelled your Order before we have accepted it, then we will promptly refund any payment already made by you or your credit or debit card company to us for the order of the Product. 4.10 If you discover that you have made a mistake with your Order after you have submitted it to the Site, please contact [email protected] immediately. However, we cannot guarantee that we will be able to amend your Order in accordance with your instructions. 4.11 We try very hard to ensure that the price given to you is accurate, but the price of your Order will need to be validated by us as part of our acceptance procedure. If the price for the Order changes before...