I- NATURE OF THE PROBLEM
A) THE DISTRIBUTION ON THE WEB
The web distribution commonly known as e-commerce or e-comm, is the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well. The beginnings and development of electronic commerce are intimately linked with the evolution and spread of the Internet. For nearly a decade, the Internet sector recorded impressive growth figures but it is interesting to return to the beginning of e-commerce. Initially, the lack of central authority able to define rules and sanction let fear some form of anarchy on the Internet and greatly hindered the development of commercial activities on the network. It was formed, almost naturally, a sort of code of conduct which has long regulated the behavior of the network. Using the network for commercial purposes has long been rejected on these behaviors. There are also other factors explaining a delay in the arrival of e-commerce. Indeed, the main language in the beginning of the Internet was almost exclusively English. In addition, ergonomics and graphics were very basic and somewhat adaptable to sales activities. But above all, the spirit of the major players in the Internet in the 80s and 90s was oriented towards free and open sharing of information. But at this time, minds were not compatible with the business. The opening of the network to the general public and the generalization of access to the Internet have completely reversed these factors slowing. Although the idea of free information is always present, this change was necessary. The network could not continue to welcome a growing number of users without increasing accept and promote a viable economic model. The cost of telecommunications infrastructure can indeed be funded by subscription only paid to suppliers of Internet access. Set a date to launch purely commercial activities on the Internet seems an almost impossible exercise but many people agree to locate it in the mid-90s. Certainty, on the other side the birth and development of e-commerce are related to important technical developments of the network, the development of distance selling and, in general, the evolution of society and its openness to the network.
Evolution estimated turnover of e-commerce in France in 2014...