Unit IV Case Study

This case study is an analysis of the strategic issues faced by The Cliptomania Web Store in the development and launch of their e-business venture. Cliptomania, LLC, owned and operated by the Santo family, is an e-business that sells clip-on earrings throughout the United States, Canada, Ireland, Australia, and New Zealand (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). The Santos have discovered an underserved market niche and turned it into a viable e-business. The first issue encountered by the Santo family was setting up the Web store. None of the famil...

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