Essays /

Website For Kudler Fine Foods Essay

Essay preview

Kudler Fine Foods (KFF) mission is to provide customers the best produce, wines, and associated needs in an unparalleled customer setting. Kudler brings its customers the finest products from around the world. Kudler Fine Foods wants to improve the functionality of their current website to be more competitive and to offer their unique products to customers everywhere. History

The founder of Kudler Fine Foods is Kathy Kudler; she brings knowledge from a previous career as a vice president of marketing. As Kathy relieved her stress by gourmet cooking, she found it hard to find all ingredients in one place. Kathy recognizing a need for an upscale gourmet store in La Jolla, CA, she sought financing with a business plan in hand, and opened her first business June 18, 1998. To Kathy’s surprise, the store was profitable within the first nine months. In 2000, Del Mar became the location for the second store and a third store in Encinitas was in operation in 2003. Kudler Fine Foods is now ready to offer these great products to customers around the world with a new e-commerce website. Sales and Marketing

Kudler Fine Foods is experiencing growth in the gourmet market, the time has come to grow in the service area, improve upon the effectiveness of its business and increase loyalty and profitability by increasing the purchasing power of its consumers. If the opportunity is favorable, Kudler Fine Foods will launch stores in Florida and Connecticut. Kudler Fine Foods focus has been on the development of services to the customer and adding a frequent shopper program to help increase profits. Now the business will incorporate the frequent shopping program and sales into the new web design that will take Kudler Fine Foods to the next level of business opportunities. Point of Sale

The current Point of Sale (POS) module is NCR RealPOS 30; it gathers customer files and details of items purchased. The POS system permits growth with ecommerce; it can capture the same information online as well as in-store purchases. The new website will interface with the current POS system. Gathering customer i...

Read more


/library/err/electronicreservereadings.aspx. /windowsserver2008/en/us/product-information.aspx 12 18 1998 2000 2003 2007 2008 2008r2 2009 2010 23 30 4.11 56k 64 7 97 abil abl access accord account accumul action ad addit agre agreement ajax along alreadi also amount analyt appear appli april arbor area around articul aspect associ attent attitud avail bandwidth base basic becam becom begin behavior believ best better bottleneck brand bring browser bubbl build built built-in burner busi c ca cabl cannot captur career case cd cd-rom cdn chang characterist checkout choic choke chose clerk clientel clock closer code come commerc communic compani competit comput conduct connect connecticut consider consum contain content cook cost creat current custom data databas date deal del deliv deliveri depart design detail develop dial differ director djs done doorstep due e e-commerc e-mail ecommerc edit effect either elabor emerald employ employe enabl encinita engin enhanc enough ensur enterpris enthusiast environ ethic evalu event everywher execut exist expand expedit experi experienc extern familiar faster favor field file financ find fine finest firm first firsthand florida focus food found foundat founder four frequent frontlin function gather geograph give goal good gourmet great group grow growth guard guenzi hand handl hard hardwar help high high-qual high-spe histori home host hous html hypertext impact implement import improv in-stor incent includ incorpor increas individu inform infrastructur ingredi inspir integr interact interest interfac internet issu item javascript jet joint jolla journal june k kathi keep kennon key kff kindler knowledg kudler la lane languag launch law learn level life like limit linux list locat look low loyalti mail maintain mainten make manag manner mar mark mark-up market may meet merchandis meta mg microsoft might mission modem modern modul month must ncr need network new newer next nine norvel nt o obtain occur octob off offer offic offlin offsit often old one onlin open oper opportun option ordanini outsourc owner p page parti pay pc permit person phoenix pick pictur pii place plan pleas point pos power predecessor presid previous price printer problem process produc product profit program proper provid purchas purpos qualiti quick r2 radio ram reach reader readi realpo recogn recommend record reduc refer regul relat reliabl reliev remot request respons result retriev right rom run sale save scrap seamless search second secur seem send sens server servic set ship shop shopper show sign site situat slow smaller softwar solid sought specialist specialti specif speed staff stand standalon standard start state stay step store strength stress success suggest summari super superior support surpris surviv system tag tailor take task technolog term test think third time tool top track trade trade-off traffic transfer transit tri true type uniqu unit univers unparallel unus up up-to-d upgrad upon upscal use user util valid valuabl varieti ventur version via viabl vice video virtual vital want web websit well whose wide window wine within without woodward work world worri would written xdsl