School of Communication & Language Studies (SCLS) |
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INDIVIDUAL ASSIGNMENTBBE 310(INTERNET MARKETING)ASSIGNMENT 1: WEB ANALYTICS |

No. | Name | Matric Number | Program |
1. | Fatimah Aliaa Binti Azlan | 121008858 | BCCC-4 |
Lecturer: Mr. Chan Sai Keong Submission date: 22nd April 2013 | Marks: |
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Introduction

The Body Shop International plc, known as The Body Shop, has 2,500 stores in 61 countries. Founded in 1976 by the late British environmental and human rights campaigner Dame Anita Roddick, The Body Shop started life as a small outfit in Brighton selling just 25 products. Customers were encouraged to recycle packaging (partly because Roddick didn't have enough bottles at first) and there was a real emphasis on natural ingredients that were ethically sourced and cruelty-free. Now the range consists of over 300 products and there are more than 2500 stores in over 60 markets worldwide. The Body Shop’s range of beauty products consist of skin care, make-ups, fragrance and hair care that caters to both men and women.

Sephora is a French brand and chain of cosmetics stores founded in Paris in 1970, and acquired by French corporation LVMH (Louis Vuitton and Moet Hennessy) in 1997. The Sephora chain includes more than 1,750 points of sale in 30 countries across the world. Carrying more than 100 brands, along with their own private label, Sephora offers beauty products including makeup, skincare, fragrance, hair care, bath and body products, and hair and make-up tools. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world. Both Sephora and BodyShop offer the same range of beauty products. What makes them different is that Sephora carries other brands along with their own private label but BodyShop stands on its own as a single brand. -------------------------------------------------

Web Report 1: www.sephora.com
As shown below is the web report for Sephora based on website performance t...

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