Prior to performing a SWOT analysis, a STEEP analysis was performed. The STEEP analysis concluded that the company is in an age of increasing technological advances, which must be maintained and implemented to sustain operation. Grocery services will always be required even in a down or slow economy and currently there are few political or environmental situations that would affect the company. In the following section, Webvan’s internal strengths and weaknesses will be discussed as well as the company’s external opportunities and threats. Strength

Webvan has many strength within their operational practices as well as their marketing practices. One of Webvan’s strength is their ability to provide good customer service to their consumers. Webvan does not charge membership fees and waives delivery charges for orders over $50. Their ability to fill orders accurately and deliver them on time is another strength. For both of these areas, Webvan has an upper ninetieth percentil...

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