Written Assignment 1: Week 2
Topic: “The Internet and its Effect on the Music Industry Value Chain”
MGT/602: Strategic Decision-Making in Global Business
July 17, 2009
The purpose of this paper is to explain why the growing popularity of downloading music from the Internet gave rise to a new music industry value chain that differs considerably from the traditional value chain. The internet has helped usher in the "New Age of music/media access”. The internet has it used its technology infrastructure to make this happen. The production of music as a saleable product is a relatively recent phenomenon The market for music began with the sale of music sheets in the nineteenth century, but it was fully developed in the twentieth century when music was sold stored in the form of vinyl records (LPs), casse...