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Mobile Website Comparison Essay

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Successful Mobile Media Campaign 2012
KFC – Fast food giant KFC proved that it got soul when it ran a mobile advertising campaign that promoted its Classic Chunky Chicken Pot Pie. The company is no stranger to mobile and used the medium in the past to build a one-on-one relationship with consumers. KFC also used Pandora’s iPhone app to target consumers and rolled out a dedicated radio station that featured groovy tunes which went hand-in-hand with the Chunky Chicken Pot Pie promotion. What is great about this particular campaign is that the company also placed QR codes on its beverage products to promote the new meal and entice consumers to sign-up for a sweepstakes giveaway. Incorpora...

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