Essays /

Internet Essay

Essay preview

Online advertising, also known as Internet marketing, online marketing or e-marketing is the marketing and promotion of products or services over the Internet. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server. History of online advertising

Online advertising began in 1994 when Hotwired sold the first banner ads to several advertisers.[1] Revenue in the United States grew to an estimated $7.1 billion in 2001 or about 3.1 percent of overall advertising spending. The dot-com bust destroyed or weakened many of the early online advertising industry players and reduced the demand for online advertising and related services. The industry regained momentum by 2004 as the business model for “Web 2.0” came together.[2] A number of businesses emerged that facilitated the buying and selling of advertising space on web pages Competitive advantage over traditional advertising

One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Another benefit is the efficiency of the advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, Ad Words, Yahoo! Search Marketing and Google Ad Sense enable ads to be shown on relevant web pages or alongside search results. Types of Internet marketing

Internet marketing is broadly divided in to the following types: * Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness. * Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques also known as organic result. * Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. * Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn. * Email marketing: directly marketing a commercial message to a group of people using electronic mail. * Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth. * Affiliate marketing: a marketing practice in whi...

Read more


-11 -12 -22 000 1 10 100 1000 116 127504k 15 152718k 18 19 1994 1st 2 2.0 20 2001 2004 2006 2010 2011 2012 24 24x7 25 2nd 2x 3.1 336 350 3rd 4 40000 45 45.2 5 50 60 62.7 7 7.1 80 90 900 abroad ac access accommod accord achiev across activ ad address adopt advantag advertis affili afterward age agent aggress ahmedabad air airlin alert algorithm allow alon alongsid also ambassador amex amin among analysi android annual anoth app appeal appear approach area around articl assum attempt attent attract audienc awar award axi back background bangalor bank banner baroda base basi becom began behavior behind benefit best best-in-class better bhubaneswar big billion blog book boss brand broad brought brows bus busi buss bust buy buyer call came capit capitalist car card care cash categori cater center center/internet centr ceo challeng channel charan cheaper chennai chief children choos cio citi citibank class classifi cleartrip click cloud cloud-bas cluster cnbc/awaaz co co-brand co-found cochin code coffe coimbator com combin comfort commerci compani competit competitor comput con concept concess consolid constant consum content context contextu conveni convent convers convert cooki corpor cost counter countri countrywid creat credit criteria crore cross cross-platform custom data day deal debit decemb deeper defin delhi deliv deliveri demand demograph departur depend deposit design destin destroy determin dhruv differ differenti digit direct disadvantag display distribut diversif divid domest domin doom dot dot-com drive driven due dynam e e-mail e-market earli easier easili ebook econom effici effort either electron email emerg emphasi enabl end engag engin english enhanc enough enter entri environ equiti estim et etc everyth evid evolv exact exampl exercis expect experi expert expertis exposur express ezeego facebook facil facilit factor family/friends fare featur femal find first flier flight focus follow footprint form found founder free freeli frequenc frequent fresh friend function gain gender general geo geo-target geographi geoloc geotarget germin get global goa good goodwil googl got gps graphic grew group guid guntur gurgaon happi har hdfc height help higher hindi hire histori hitherto hoard hold holiday homepag host hotel hotwir hurdl hyderabad iamai icici idea identifi immedi import improv impuls inbound incept includ inclus increas india indian indirect indor industri influenc info inform ing initi insid insight instabook insur intel interact interest intern internet interrupt interstiti introduc intrus invest investor involv ip isp issu ivr jaipur januari juli keyword kind known kolkata lakh late latitud launch leisur less life like likelihood limit lingual linkedin list locat long longitud lot loung low loyal loyalti made madurai mail mainten major make makemytrip male manag mani manish market marri mastercard may mean measur media mehta menu messag method metro middl mile million mint mnc mobil model momentum month motiv mouth msrtc multi multi-lingu multipl mumbai nagpur natur navig need net network nevertheless new news nich norwest number nvp obtain occasion off-season offer offic offlin old one one-stop-shop one-to-on onlin oper opportun optim option order organ outbound outlet overal packag page paid pamphlet part parti partner pattern pay payment paytm peer pehl peopl per percent person perspect phanindra phone physic place placement plan platform player point pondicherri popul popular posit post poster power ppc practic premium present price privaci privat process product profession profil profit programm promot pros prospect protocol provid ps psychograph public publish pune purchas put qtcs qualifi quick railway rajkot rate rather reach read real real-tim receiv recharg recommend red redbus redeem redesign reduc refer referr refin regain region regular relat relev reli relianc rental repeat reput research reserv result return revamp revenu reward rich room rs run rural sama savvi sbi se search season seat secur see seek seem seen segment select sell seller sem sens seo serp serv server servic setup sever share shop shown shringi similar sinc site smart social softwar sold sonia space spam speak special specif spend start state station stay stop store stori strategi strength subset sudhakar suitabl supplier support surat survey swot taglin tailor tailor-mad take target team techniqu technolog term text/content third third-parti threat three thrice ticket tie tie-up time togeth toi toll toll-fre tool toughest tour track tradit traffic train transpar travel trichi trust tube turnov tv twitter two type typic un un-paid understand uniqu unit up upon usabl usag use user user-friend usual valiant vari various ventur via viabl video viewer vijayawada virtual visa vishakhapatnam visibl visitor vote vysya walk wap watch wave way weak weaken web websit well well-known within won word word-of-mouth work world worldwid would yahoo yatra year young zip