THE IMPACT OF THE INTERNET ON GLOBALIZATION

Communication is the key of globalization. Businesses large and small needed a way to advertise, sell, purchase, and enhance their product worldwide. What better way to accomplish this than through the use of the Internet. “The Internet provides a cheaper, faster and easier method of communication, an alternative that has created a ‘global audience’”, as mentioned by Renato Ruggiero, Director General of the World Trade Organization. How has this growing phenomenon of communication via the ...

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