Tourism and Hospitality
E – Tourism

WEBSITE EVALUATION REPORT

www.blacktomato.co.uk www.jdwetherspoon.co.uk

ELEONORA ANGELOVA

Date: 14th May 2010

TABLE OF CONTENTS

I. Introduction ………………………………………………………….3

II. Design………………………………………………………………...4

III. Navigation ……………………………………………………………5

IV. Content………………………………………………………………..6

V. Interactivity……………………………………………………………7

VI. Personalization……………………………………………………….8

VII. Commercial elements……………………………………………….9

VIII. Conclusion …………………………………………………………..10

I. Introduction

Web sites today are sophisticated elements of companies’ strategies designed to effectively and efficiently sell products, generate sales leads, offer service and communicate with customers and suppliers. Ensuring that your web site visitors can easily access the information they are looking for and complete a task, make a decision to buy, or otherwise convert, is accomplished through effective web site navigation and content. Both navigation and content are critical in creating a positive customer experience and higher conversion rates—one of the main measures used in evaluating web site effectiveness. The purpose of this report is to evaluate the strengths and weaknesses of two websites: www.blacktomato.co.uk which is from the travel sector and www.jdwetherspoon.co.uk from the hospitality sector. Each web site is like a public building, available for tourists and regulars alike to breeze through at their leisure. The job of the architect is to set up the framework for the site to make it comfortable and inviting for people to visit, relax in, and perhaps even return to someday. If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content. Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.

General recommendations
–High-quality content
–Often updated
–Minimal download time
–Ease of use
Each website should achieve three things:
1. Attract visitors
...

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