CONVERGENCE: BUSINESS 
TRANSFORMATION OR TRAIN WRECK
LINUS CHOW, WFMC PUBLIC SECTOR AND PETER BOSTROM, BEA SYSTEMS, USA

WHAT ARE BPM, SOA AND WEB 2.0?
BPM
• Strategy for managing and improving the performance of the business  through continous optimization of business processes in a closed‐loop  cycle of modeling, execution and measurement.
SOA
• Architectural approach that enables the creation of loosely‐coupled,  interoperable business services that can be easily shared within and  between enterprises.
Web 2.0
• Tim O’Reilly defines it as “the business revolution in the computer  industry caused by the move to the Internet as platform, and an  attempt to understand the rules for success on that new platform”

BPM AND SOA

BPM

SOA

Optimizes BP

Organizes IT Infrastructure

Demand for insight

Demand for encapsulation

Driven directly by business/agency goals

Driven by business goals

Don’t require SOA bus SOA simplifies BPM 
implementation

Layer of control and governance for IT 
under BPM

WEB 2.0 Technologies are just 
beginning to be adopted

INTEGRATION
BPM
• Process Excellence
• Standardization
• Automation

Web 2.0
• Social and 
Contextual
• End User Flexible
• Ad‐hoc and 
Dynamic

SOA
• Re‐usability
• Security
• Governance

The intersection provides many 
challenges. Firstly, different stakeholders
Secondly, the primary value propositions 
of these technologies require political, 
cultural as well as technological 
compromises

CASE STUDY # 1 OVERCOMING ORGANIZATIONAL 
CHALLENGES (ROB JETT PMP, CIO OF RED BUFFALO)

• “To provide solutions you must understand the business as...

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