Essays /

Leveraging The Internet To Build Customer Essay

Essay preview

The Internet has changed people lifestyle it became a part of people daily life. They use internet to replace their common activities such as E-mail instead of writing letter, MSN chat and Skype instead of using telephone, YouTube instead of watching TV, Therefore many organizations tried to use Internet as a new way to reach their customers. It can be used to interact with customer 24hrs a day, 7days a week without any additional cost. Consumer can get information about products any times, any places (Nielsen, 2008). The wide use of in...

Read more


2000 2001 2002 2004 2005 2007 2008 22.3 24hrs 32.9 33.2 7days accord activ addit advanc al alam amaz anoth attent base becam becom black build busi catalog cent chang channel chat commerc common competit complement compris consum continu cost creat crucial custom daili day decad depend determin develop discov e e-commerc e-mail e-retail e-servic effect emphasi enterpris entrepreneur environ et excel exchang exist experienc experienced-rel find first franceschini function gain get gianni given grow growth howev import increas inde indic industri inform instead interact internet internet-bas issu janda judgment kaynama key last letter level leverag levi life lifestyl lot mail make manag mani manufactur market medium medium-s msn must need new nielsen offer onlin opportun organ part particip peopl per place potenti power primarili product profit provid qualiti rapid rate reach regard relat relationship replac report retail retain revenu sakellaridi satisfact satisfi sector servic sigala signific size skype small store success sukasam technolog telephon thailand therefor time today tool touch tradit travel tri tv understand use valu variabl watch way web web-bas week weitz well wide without write youtub