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Leveraging The Internet To Build Customer Essay

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The Internet has changed people lifestyle it became a part of people daily life. They use internet to replace their common activities such as E-mail instead of writing letter, MSN chat and Skype instead of using telephone, YouTube instead of watching TV, Therefore many organizations tried to use Internet as a new way to reach their customers. It can be used to interact with customer 24hrs a day, 7days a week without any additional cost. Consumer can get information about products any times, any places (Nielsen, 2008). The wide use of in...

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