Overall appearance, theme and use of graphics
The use of background colors, wallpapers, images and other media are the first things a visitor will notice when looking at a website. It is important to grab the viewer’s attention so you do not lose business from an unattractive site. It is also a good idea to keep colors simple and use photos and videos to show your visitor what you have to offer and why your site is the best choice. So do not clutter your web page, or your visitor could be overwhelmed. “Color is a powerful weapon. Color is the first thing we notice and often is the last thing we remember” (Geetha Zone Design, 2004). I...