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Introduction
Johnson & Johnson (JnJ) is a company with its subsidiaries, researchers and develops, manufacture and sell different product in the pharmaceutical industry. The company has a good performance in market share with 1.24% change in yearly market share price. But (JnJ) has the high number of competitors such as Novartis AG (NVS), Pfizer (PFE), and others. It may affect the share price of Johnson and Johnson. Blackberry limited is the organization provides wireless communication solutions in the worldwide. The company also offers development platform that allows others software developers to build and customise the Blackberry smartphones. Blackberry has two large companies which are Apple Inc and Samsung, this cause blackberry’s share price to fall. Expected Return and Annualised Mean return

Expected return is the probabilities distribution which derives measurement for both the reward for the investment. It is used to average the price of securities. The data of Johnson & Johnson and Blackberry is found from YahooFinance.com. We used adjusted close to estimate monthly return of two companies. For example, (JnJ)’s December 2013 adjusted price compare with previous months, (88.5 / 91.47)-1 = -0.0325,while Blackberry result is (7.44 / 6.33) – 1 = 0.1754. After that, calculate the average return of (JnJ) and Mattersight Corporation by adding return, JnJ’s average return is (-0.0325+ 0.0294 + 0.0683 +……. )/60 = 0.0109. Average ...

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