Essays /

131023 Ims5 Essay

Essay preview

131023_IMS5
last two weeks: Basic conceps, Schumpeter, market push and pull, … papers:
compare case with relative competitors!
Don't be too ambitious : focus
Part 2: FIRMS
main actor in innovation dynamics
small, entrepreneurial firm
large established firm

SL2 Google Glasses: enhanced glasses: connect to internet, show information Does this make sense?
Where do you see a need or application? Where is the market? SL3 Motorola: already on the market
Headset with camera (webcam)
Used for service technicians eg. repair an airplane and you cannot bring in tablets or anything but with these glasses they can call into the planes computer or look up info But people sit in the car with it and drive? Do what with it? Why are we doing this?

Firm seeks profit
Always ask yourself if sth will be profitable
Introducing sth novel and fancy is cool but secondary to the shareholders SL5 Apple
Share of google $1000, Apple’s share $550
P/E ratio of Apple = 12  shares still pretty cheap (less than 10: company in trouble/bargain) – 10-20 = reasonable - +20  totally overpriced OR high expectations Apple’s value < successfully introducing new products to the market SL7: because of the success of iPods and iTunes, people also start to buy more apple computers Eg. iPhone only introduced 5 years ago but biggest sales

iPod dying out
iPad really growing (taking ove place of iPod)
Google: more than 80% of revenue still < search engine advertising and optimizing Puzzling case
Maps, Earth, Car, Glasses
A lot of R&D but you don’t see it return in revenues
Worrying?
SL8 Innovation at the firm level: Building blocks
Ideas + exploit them commercially ...

Read more

Keywords

+20 -20 -30 -5 1 10 1000 12 131023 1bio 2 20 23 3 300 3rd 5 550 60 70s 8 80 90s ab absent/small/big account activ actor actual address advanc advertis afford ago airplan al aldi almost along alreadi also altern alto alway ambiti amus anyth appl applic appropri architectur ask aspect atmospher back balanc bar basic becom begin behavior better biggest block brand breakthrough breaktrough brilliant bring build busi buy call camera cannot car care case cash caus cell center cf chain chang cheap cheaper clark class coca code coin cola colruyt come commerci compani compar competit competitor complet compon comput concep connect cool copi core cost cost-effect could cow creat current custom d defin definit degre delhaiz demand depart depend dept design develop die differ differenti difficult dig digit discount discours distribut document draw drink drive drug dynam earth easi effect effici eg embed endless energi engerg engin enhanc enter entrepreneuri environ establish et etc everi excellium except exhaust exist expect expens experi exploit extent extra face fail famous fanci faster favor feel fell financi fine firm first flow focus fuel fund fundament futur gas gate generat get glass go good googl green grow habit happen hard headset high hole hope horeca hot ibm idea implement import improv ims5 inbev includ incr incred increment industri info inform initi innov inspir integr intens inter interfac interior internet introduc invent inventori invest ipad iphon ipod itun job kind knee know knowledg kuleuven label lack larg last later launch leader least left less let level littl long look lose loss lot low lr machin main make manag manageri mani mankind manner map margin market mass match mayb mean might minim mio miracl mocel model money month motorola mous move much multipl natur need negat neglect new next nobel nog normal novel npv number object offic oil one oper opportunity/push optim other otherwis out-of-portfolio ove overpr p/e palo paper paperless parc part partnership path payabl payrol pbl peopl per pharma physicist pig pijltj pill place plan plane portfolio posit possibl postpon power prepar present pretti price principl print prize problem process produc product products/energy profit project pull punchcard purchas push puzzl quick r radio ratio re read realli reason reflect regener regular relat repair replenish requir research reshap return revenu revo ridicul risk roussel sale save say scale schumpet scientif search second secondari see seek sell sens servic share sharehold shell shop show side simultan sit sl sl11 sl12 sl13 sl14 sl15 sl2 sl24 sl3 sl5 sl7 sl8 sl9 slice small solar solv somewher sourc spectacular speed spend spillov spinoff start stategi stem sth still stock strateg strategi strengthen stronger studi success suffer suppli suppos system tablet take taken technic technician technolog term thell theoret think third three tigenix tissu today tomorrow total toward treatment troubl trouble/bargain turn turnov two uncertainti unmanag us use user valu veel vs warehous wast wave way webcam week well wheelwright windmil winner work worri wrap x xerox year yes zero