Essays /

131106 Ims7 Essay

Essay preview

Shell: portfolio approach: R&D should contribute to company now but also in the future Oil and gas = ending story  can still make money there now but in the future we might (=uncertainty) need something else (wind, solar…) (cf. Schumpeter: said only big companies would have the money for this R&D) SL4 complementing portfolio’s, Funnels & roadmaps: Organizing Innovation SL5 Christensen: The Innovator’s dilemma

Every firm that tried to do INCR and REVO simultaneously (like Shell) = failed (Christensen)  strategy of Shell = doomed to fail
SL6 Mechanic vs. Hydraulic
SL8 Changes in Market Leadership – Typewriter industry
Market leaders in older technology are wiped out when new technology arrives Eg. chemical photography (Kodak, Agfa, Fuji (exited industry)); music industry SL5 Christensen
Perfectly rational not to embrace a new technology
Because it starts from a level inferior to the older one  no threat for your business yet To be sure: talk with customers (eg. IBM aks them : what would you prefer: our current product or the new emergent technology?  they all say they “stick to the current platform because they need this and this and this and the new technology is not (yet) at th...

Read more


0 000 100eur 131106 200 23 3 5 50 5eur 70s abl adequ agfa agre ak also ambidexter ambidextr amount amus anderson anteced anyth approach around arriv bad becom better big bodi bonus bottom break breweri bring build busi buy capabl cash certain cf chang cheaper chemic christensen combine/exploit committe compain compani competit complement conclud conclus condit conflict continu contradict contribut convinc corpor cost cow creat creation crisi current curv custom cycl d day decid decis defin develop difficult dig digit dilemma disappear disrupt divis dna domin doom draw dynam earn econom effect eg els embrac emerg end energi enter escap europ even ever everi everyon exampl execut exist exit expens exploit explor fail feasibl find firm formal found fuji fulfil funnel futur gadget gas get give given go good green growth half handl happen high hill hole hotel howev hydraul ibm idea ims7 incr incred industri inertia inferior infra innov interest invest investig issu itt johnson keep kill kodak land larger later leader leadership less level lifetim like littl long look looy lot lower lukoil make manag manageri mariott market matt matur mechan medicin meet methodolog might million model money move mt/lt much music must near need new next nich note noth o oedipus offspr oil old older one opposit organ otherwis outcom overarch overtook p p1 p2 p3 p4 p5 paradox parent part patient pay perfect perspect pharma photographi plan platform popul portfolio prefer principl prius problem product profit project proof pursu put qualiti r rather ration read realiz realli reilli requir requisit resolv restart result return revo riski roadmap roi said say schumpet senior separ share sharehold shell shift shouldn signific simpl simultan sl10 sl13 sl14 sl15 sl16 sl17 sl20 sl23 sl26 sl31 sl4 sl5 sl6 sl8 solar solut someth somewher soon sort spillov start stay stick still stori strategi stream strong sudden sure surfac sustain swiss take talk technic technolog tension thing think though threat time today top total toy toyota trace trade trade-off transcend tri turnov tushman tushmann typewrit uncertain uncertainti use valu van view vision voic vs want watch way whole win wind windmil wipe wisdom work worth would x y year yet