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137257190 Ontela Picdeck Essay

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L/O/G/O

Ontela PicDeck
4th Group Marketing Management F121

Group Member





Amira Islamie
Bayu Pahala Radityo
Bhagas Arga Saputra
Dwi Hermiyati
Ferry Cahyadiputra
Irreza

Contents
Ontela PicDeck Case
1

What is Ontela ?

2

Why Ontela PicDeck doing research

3

How are Market Segment Best Defined?

4

A Five Step Process : Choosing Attractive Market

What is Ontela ?
● Ontela is a start-up company founded in 2006 in
Seattle
• In 2008, Ontela is making their first offering :
Ontela PicDeck
● PicDeck is an application/software, that transfer
pictures from mobile device to PC(at home), email
and/or social media SEAMLESSLY

Why Ontela doing research ?

Wireless
Carrier

ONTELA

PicDeck

Right
Segment

The aim is to sell PicDeck to
wireless carrier.
Is b...

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Keywords

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