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137519261 Dmc Sparkle Water Refilling Essay

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DMC Sparkle

The demand at the water refilling stations – water stores that sell purified water – is now increasing. The quality of purified water conforms to the national standards for drinking water and is even better than the quality of water produced by traditional water supply systems in terms of removed impurities. Over the years, as the demand for cleaner water becomes higher, the price of household water purifiers and bottled water has become prohibitive. Water refilling stations managed by private entrepreneurs offer a cheaper and more convenient solution to the public’s drinking water needs than bottled water or the use of household filters. At present, about 15 water refilling stations have proliferated in Dipolog City. They sell purified water of comparable quality with bottled water at a lower price. For example, the current price per gallon of refilled purified water in Dipolog City ranges from P 20 to P 3 per 5-gallon container when bought on store site, while prices ranges between 25 to 35 when delivered within Dipolog City.. In Dipolog City, most of the water refilling stations is connected to the pipes of Dipolog City Water District for their source of raw water while in other areas they opt to use private deep wells. The “potable water” supplied by the providers is then further purified by utilizing a combination of water treatment equipment, such as sediment filters, carbon filters, water softeners, reverse osmosis membranes, ultra-violet lamps, and ozone generators. Typical water refilling stations can produce 3,000 to 12,000 liters of purified water per day. In previous years, most of the people were bringing containers to a water refilling station to buy purified water. Nowadays, because of convenience on the part of the consumers, purified water in 5-gallon (22.7 liters) containers is delivered by the station directly to the people’s home.



Proposed Location:

DMC – College Foundation Campus
Fr. Patangan Road, Mibang, Dipolog City


A. Provide a potable drinking water for the community.
B. Service the drinking water needs of DMCCF students, and Concha Croup of Companies employees and their families C. Empower students taking up Business and Accountancy to develop their entrepreneurial skills and expose them to an actual business venture.

Nature of the Business

The School of Business and Accountancy focuses on real industry based learning, thus, the department always explore ways to develop the knowledge and skills of its students when it comes to business incubation, launching and operation. Empowering its students through actual exposure to existing business operation will develop their entrepreneurial spirit and gain confidence to venture into business, that will propel them to financial success in the future.

The water refilling station; “DMC Sparkle” will provide DMCCF staff and students, clear, sparkling, clean drinking water at very affordable prices. The DMC Sparkle Water will be available is various refillable sizes of containers to cater to the needs of different demographics and market. .

“DMC Sparkle” will also offer additional services like free delivery and the product can also be availed on credit for DMC-College Foundation faculty and staff and all employees of the Concha Group of Companies, wherein payment arrangement will facilitated through salary deduction from their paychecks among their respective offices.

Marketing Aspect

Target Market

Students, Faculty and Staff of DMC-College Foundation, Dipolog Medical Center, Mennen’s Gift Mart Corporation, Zanorte Industries, Concha Construction, Zanorte General Services and Rizal Rural Bank.

Local Residents of Dipolog City


The Concha Group of Companies, including the DMC-College Foundation has a total employees of more than 500, and students living within the vicinity of the DMC Campus is about 300, while during classes most students prefer drinking from purified water and on any given day, DMC has more than 1,200 students in its campus.

The area within the DMC campus, where DMC Sparkle Water Refilling Station will be located, has a population of more than 1,500 households on the ...

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