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1401160000 1164 J Tp2 P2 R1 Essay

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1. Jelaskan apa yang anda ketahui mengenai Customer Relationship Management? Customer relationship management (CRM) is a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

Customer relationship management is often thought of as a business strategy that enables businesses to improve in a number of areas. The CRM strategy allows you to to following: • Understand the customer

• Retain customers through better customer experience
• Attract new customers
• Win new clients and contracts
• Increase profitably
• Decrease customer management costs

Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.

With CRM, you can store customer and prospect contact information, accounts, leads and sales opportunities in one central location, ideally in the cloud so the information is accessible by many, in real time.

While a CRM system may not elicit as much enthusiasm these days as social networking platforms like Facebook or Twitter, any CRM system is similarly built around people and relationships. And that’s exactly why it can be so valuable for a fast-growing business.

Any business starts out with a foundation of great customer relationships. You, the seller, connect with people who need your product. Yet, as your company grows...

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