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14203340 Chancheukhung Essay

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Daniels (2007) believes that generation Y (Gen Y) will take part of the main spending group in Australia and thus new marketing strategies are produced to adapt to changes.

Firstly, according to McLean (as cited in Daniels, 2007), the spending pattern of Gen Y is entirely different with the past pattern, which emphasizes on the shopping process. For example, Daniels (2007) raises two examples of this pattern which are shopping during Sunday and extension of business hours. Growing with numerous marketing products, Gen Y is provided a lot of chances and reasons to p...

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