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145948 Mib Sadikur Rahman Essay

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Contents
1.0. Foreign Market Entry Strategies 2
1.1. Joint Venture 2
1.1.1. Advantages of joint venture: 3
1.2. Direct export 3
1.2.1. Advantages of direct exporting: 4
2.0. Introduction of Products into India and China 5
2.1. Price 6
2.2. Product 6
2.3. Place 7
3.0. Differences in Indian and Chinese B2B Market-places and Business-buyer Behaviour 8 4.0. Integrated International Marketing Communications in India and China: 11 4.1. Difficulties in Communication: 12

4.2. Additional Market Research: 14
5.0. References: 15

TASK 1

Solution:
1.0. Foreign Market Entry Strategies
New marketplace entry is a method for a firm to increase its business. An entry mode can be described as a structural accord that permits a stable to apply its product marketplace strategy in a host state whichever by grasping out merely the marketing procedures (i.e., via export modes), or both creation and marketing procedures there by itself or in partnership alongside others (contractual modes, combined ventures, wholly owned operations). 1.1. Joint Venture

Foreign combined ventures have far in public alongside licensing. The main difference is that in combined ventures, the global stable has an fairness locale and a association voice in the external firm. A partnership amid host- and home-country firms is industrialized, normally emerging in the conception of a third firm. A combined venture can aid your company produce faster, rise productivity and produce larger profits. A prosperous combined venture can proposal admission to new marketplaces and allocation webs, increased capacity, allocating of dangers and prices alongside a partner, admission to larger resources, encompassing enumerated workers, knowledge and finance. This kind of accord gives the global stable larger manipulation above procedures and additionally admission to innate marketplace knowledge. The global stable has admission to the web of connections of the franchisee and is less exposed to the chance expropriation cheers to the partnership alongside the innate firm. Joint venture accord is extremely accepted in global management. Its popularity stems from the fact that it permits the avoidance of manipulation setbacks of the supplementary kinds of external marketplace entry strategies. In supplement, the attendance of the innate stable facilitates the integration of the global stable in a external environment. 1.1.1. Advantages of joint venture:

• Provide firms alongside the opportunity to gain new capacity and expertise • Allow firms to go in connected companies or new geographic marketplaces or gain new technical knowledge • Access to larger resources, encompassing enumerated workers and technology • Share the dangers - working in partnership permits you to offset your marketplace exposure. The burden of dangers can be public equally thereby cutting the encounter in case of failure. • Combined ventures can be flexible. For example, a combined venture can have a manipulated existence span and merely cover portion of what you do, therefore manipulating both your promise and the business' exposure. • In the period of divestiture and consolidation, JV’s proposal a creative method for firms to exit from non-core businesses. • Firms can softly distinct a company from the rest of the association, and in the end, vend it to the supplementary parent company. Roughly 80% of all combined ventures conclude in a sale by one partner to the other. • Focus on your core strengths – a good partner will proposal complementary strengths, that can free you up to focus on the spans your company does best. For example, you can focus on product progress as your partner focuses on sales and marketing. 1.2. Direct export

Direct exports embodies the most straight forward mode of exporting, capitalizing on economies of scale in creation pondered in the residence state and affording larger manipulation above distribution. Manage export works the best if the volumes are small. In manage exporting, the stable becomes undeviating encompassed in marketing its produce in external marketplaces, because the stable itself performs the export task (rather than delegating it to others). This necessitates the conception of an export department accountable for tasks such as marketplace link, marketplace scrutiny, physical allocation, export documentation, pricing, etc. To apply a direct exporting scheme, the firm has to have representation in the external markets. This can be attained in a number of ways: • Sending global sales representatives into the external marketplace to institute contacts and to directly debate sales contracts. • Selecting innate representatives or agents to prospect the marketplace, to link possible clients and to debate on behalf of the exporting firm. • Employing autonomous innate distributors who will buy the produce to resell them in the innate marketplace (with or lacking exclusivity). • Crafting a fully owned business subsidiary to have a larger manipulation above external operations. (In most cases, the business subsidiary will be a combined venture crafted alongside a innate stable to gain admission to innate relationships.) This way to export needs...

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