Essays /

149839100 Essay

Essay preview


Waterford Institute

of Technology

Cover Sheet for Continuous Assessment/Project Work

Course Title & Year: Bachelor of Business Year 2

Group: BBUS1

Subject: Law 2

CA/Project Title: Business Law

Supervising Lecturer: Jason O’Riordan

Student Name: Sophie Hearne

Student No: 20063890

Word Count: 1827


I hereby declare that this is my own work and that I have clearly identified with the appropriate referencing system where I have obtained assistance from a third party (e.g. www, textbook, magazine, catalogue, interview, and colleague).



Table of Contents

Table of Cases ii
Table of Statutes iii
Scenario 1 1
Introduction 1
Main Body 1
Conclusion 3
Scenario 2 4
Introduction 4
Main Body 4
Conclusion 6
Bibliography iv

Table of Cases
Aldi -v- Tesco [2012]
Vodafone Ireland Limited -v- Telefonica Ireland Limited [2012 2014] 87 MCA Ms. Heffernan -v- Dunnes Stores [2009]

Table of Statutes
The European Communities (misleading and comparative marketing communications) regulations 2007 The Consumer Protection act 2007
The Unfair Dismissals act, 1977
The European Communities (Electronic Communications Networks and Services) (Data Protection and Privacy) Regulations 2003 The Unfair dismissal Act 1997-2007
The Employment Acts 1973-2005

Scenario 1

Matt, who owns a retail outlet store has recently noticed an advertisement from his main competitor’s store. He believes that this advertisement is very misleading. The advertisement compares prices of items in Matts store to the prices in his competitor’s store. Matt has found that his competitor had wrongfully compared items such has comparing leading brands to own brands and comparing promotional prices with standard prices. Matt is seeking advice as to what legal actions he should take concerning this problem. This essay is set out to highlight the relevant laws and steps that Matt should take to win his case. It will also offer Case Law to give Matt an idea of possible outcomes that he can expect. Main Body

In pursuing legal action Matt must firstly build a case against ...

Read more


-2005 -2007 000 1 10 110 149839100 150 150k 1827 1973 1977 1997 2 20 2003 20063890 2007 2009 2012 2014 2190 24 3 4 5 6 87 accord act action activ address advert advertis advic advis affect aim aldi alleg allow also angl anoth appeal appli appropri area aris assessment/project assign assist avail award b bachelor base bbus1 behavior behaviour behaviour.2 behind believ bibliographi bodi brand broken build busi ca/project call camera captur card case catalogu caus cctv cctv.8 chang cheaper circumst claim clear code colleagu come communic communiti compar comparison compensation.7 competitor complaint concern conclus conduct confront consid consist consum content continu contract count cours cover covert creat crimin custom damag data date deal deceiv decept decid decis declar deem defin definit demonstr detail determin differ discov discuss dismiss dublin dunn e.g eat econom economi electron employ employe especi essay european evid examin exampl expect expens explain fact fail fair fals favor first follow forc found frank friend gardi gave give go gross ground group handbook hearn heffernan herebi highlight i.e idea identifi ii iii inaccur includ inform infring injur instal institut interview introduct investig involv ireland irish issu item iv jane jason judg judgment justifi law lead learn lectur left legal like limit list long look loughlin low loyalti lure made magazin main make manag mani manner margin market matt matter may mca mention might misconduct mislead mobil ms must name natur network next notic o obtain offer one order outcom outlet own paragraph parti particular pay person place plus possibl present pretenses.4 previous price privaci problem procedur product profit promot proper prosecut protect provis purpos pursu qualiti quantiti reach reason receiv recent refer referenc regard regul relat relev relook requir research result retail review right riordan rule safer said scenario section seek semest seri serv servic set sever shall sheet shop sign signag similar situat sophi specifi standard state statement statut steal step store store.3 student subject substanti suffic supervis support surveil suspect system tabl take taken talk technolog telefonica term termin tesco textbook think third till tim titl took top toward trader tribun turn understand unexpect unfair unlaw unless unlimit untru unusu upon use v verdict video view violat vodafon voucher war waterford way week went whether win without wonder word work workplac worth written wrong www year