Essays /

14 Th Street Pizza Case Study Essay

Essay preview

14th Street Pizza: the next BIG thing or a sinking ship?

While driving to his office in Khayaban-e-Nishat, Phase 6, Tanveer Yusuf was thinking about the good old days when he started 14th Street with his two best friends NaveedGodil and AmjadTumbi. Despite the amazing response that they initially got, the ship now seems to be quite in a bit of a lurch. Started by three best friends, 14th Street was supposed to be the next big thing. Being the pioneers of the 20” pizza they intended to knockout the pizza giants like Pizza Hut and Domino’s and they were successful initially. But then two of the partners, NaveedGodil and AmjadTumbi jumped ship and went to Dubai to look after their other business and became the sleeping partners at 14th Street. Tanveer now looks after all the operations alone and he is smart enough to know that things are not going as smoothly as he would like them to be. He is unable to control his costs and therefore he is forced to sell his pizza at a higher price than his other counterparts but he does not have much choice. Knee deep in payables he is unable to come up with a solution as to how to reduce his cost or justify the high price. He expanded his business to other major areas of Karachi thinking that that will help him in increasing his revenues but even that didn’t work out as well as he expected due to growing number of pizza joints that offer similar product as 14th Street such as California, Broadway, and New York Pizza. The competition is really tough and the switching cost for the consumer is practically zero. So why should they buy, high priced, 14th street Pizza when they can easily go for a cheaper and similar brand? Adamant to not compromise on the quality of Pizza, Tanveer is now looking for options that he can choose from to get back on firm grounds. He has assigned this task to his 6, highly qualified and motivated employees to come up with solutions to help this sinking ship get out of the thunderstorm and back on calm seas. They will be presenting their recommendations today and he is quite hopeful that their recommendations will be worth his time.

Evolving from a traditional family recipe, 14th Street Pizza Co. has come a long way. It was launched in Karachi, on 14th February 2011 by three friends Tanveer Yusuf, NaveedGodil, and AmjadTumbi as partners sharing 40%, 30%, and 30% respectively. Two years before launching 14th Street Pizza, the friends had bought a franchise of subway located at Shahbaz commercial DHA Karachi. The franchise is still up and running and has earned the reputation of the best franchise of subway all over Pakistan.14th street pizza was the first brand in Pakistan to introduce 20” inch thick pizza, which was enough to serve maximum 8 people.They were also the 1stpizza joint to introduce customization of each slice of pizza. Before the launch of 14th Street Pizza, for 20 years, people only had few other options such as Pizza Hut and Domino’s. People loved 14th Street Pizza and they got amazing response, more than they could handle. Initially 14th Street only got delivered in DHA and Clifton but after the amazing reviews and positive response they started their delivery operations in major areas of Karachi. Recently they have also started franchising. It was very hard to keep up with the thriving demand soon after its launch. That's when the real test began, but they faced the challenge with gusto and were soon back on the table with a better team and a bigger kitchen. Today, more than three years later, 14th Street Pizza still stands tall. The pioneers of the 20-inch pizza in Pakistan, 14th Street Pizza Co. has grown from being a corner pizza delivery place in Karachi to one of the most recognized pizza delivery places, operating branches at 5 prime locations of Karachi: Khayaban-e-Shahbaz, Khayaban-e-Nishat, KDA, SMR, North Nazimabad. 14th Street Pizza also operates in the Blue Area of Islamabad and also recently launched in Multan. The first thing you notice about their pizza is the size. But that's just not it. Their motto is to use crust to give you fuller taste and an unforgettable flavor. Their aim is to use premium quality ingredients to give you a pizza that not only looks and tastes great but is also up to the highest standards of freshness and quality. They believe in providing their customers with an exceptional customer service and bel...

Read more


-28 -40 0.5 0.8 000 1 1.67 10 100 1299 14 14th 14thstreet 16 16.9 17 18 18.8 1899 190 1900 1958 1993 1shows 1stpizza 2 20 2011 21 22 24 25 250 27 28 29 2you 3 30 31 35 37 3we 4 40 400 42 43 45 462 47.7 5 5.5 52 54 57 6 61 63 67out 8 80.7 9 900 999 above-ment accord account achiev action activ actual adam add adopt advertis afford age aim allow alon alreadi also although alway amaz ambianc amjadtumbi among amongst analysi analyz anoth appetit appropri approxim area around assign atmospher attract attribut avail averag awar back background bahadurabad.this barrier base becam began belief believ benchmark benefit besid best better beyond big bigger biggest billboard bit blue bond bought branch brand breakdown brief bring broadway btl budget build burden burger busi businessmen buy buyer california calm came cannot case categori cater ceo chain challeng changeddrast channel cheaper chees chicken chiller choic choos chunk class classes.exhibit clear clifton co come comfort commerci commissari communic compani compar comparison compet competit competitor compromis concept conclud conclus condit consid consider consum consumpt continu control cook corner cost could counterpart countri court crust current custom cut daili day deal decreas deep delici delight deliv deliveri demand depend despit detail develop devot dha didn differ dine direct discount domin domino drive dubai due e earn easi easili eat eatoy econom effect eight electr employe encourag end engag enough ensur enter entrant entri equip establish estim etc eurial even evolv exact excel except exhibit exist expand expect expenditur expens face facebook fact fame famili fan far fast favor feasibl februari feedback femal fierc firm first five flavor flood focus foldabl follow food forc forecast found franc franchis fresh friend fuell full fuller futur gdp gender get giant give giveaway go good got gradual great ground group grow grown growth gusto handl hard help high higher highest hold holder home hope household housewif howev huge hut impact implic import improv incept inch includ incom increas indirect individu industri infer ingenu ingredi initi innov instead intend interact interest intern introduc introduct islamabad job jobhold john joint jump justifi k karachi karachit kda keen keep kept khayaban khayaban-e-nishat khayaban-e-shahbaz kingkong kiosk kitchen knee knockout know known labor lack lahor larg largest lasagna last later launch lavish lead leader less level life light like littl local locat long look lose loss lost love lover low low-end lower loyal loyalti lurch machineri made main mainstream major make male mall man manag mani margin market massiv max maximum media mention menu middl might million mind month motiv motto move mozzarella much multan multin name naveedgodil nazimabad need new next nishat north notic ns number object observ ofbig offer offic often old one onlin open oper opportun option order other outlet outsid outsourc oven overal owe oye pack packag page pakistan pakistan.14th pakistani panda papa paramet part partner passion pasta pay payabl payrol penetr peopl people.they per percent percentag percept person phase pioneer pizza place play player plummet point poor popul popular portal posit power practic prefer premium presenc present press pretti prevail price prime prioriti problem product profess profession profit program promot proof proper provid pure qualifi qualiti questionnair quick quit rank rate rather reach real realli reason receiv recent recip recogn recommend reduc reflect regular remain reput research respect respond respons rest restaur result revenu review rider right rise room rough rs rs.1899 run rupe rural salari sale sampl satisfact satisfi sauc scale sea second see seek seekhkabab seem seen sell serious serv servic sever shahbaz share ship shop sidelin signifi signific similar sinc sink situat six size sleep slice slight slowli small smart smooth smr social solut someth soon spacious specifi spend stake stand standard start statist stay steak still stir stop strategi streamer street strength student studi subsequ substitut subway success suppli supplier suppos sure surg surpass switch swot tabl tailor take takeaway talk tall tanveer target task tast tax team term test th therefor thick thin thing think threat three thrive thunderstorm thus tikka time today took top total tough toward town tradit trend tri twice two uk unabl unend unforgett uniqu upon upper urban us use user user-friend usual util valu varieti vendor ventur want way weak websit week well went widespread wit withpeopl work world worth would write wrong year yes york yummiest yusuf zero