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Corporate Strategy
2 Credits

BU.151.720.71
Monday – 6 to 9 pm, March 23 to May 11, 2015
Spring II
Montgomery Campus

Instructor
Paul A. Gurny

Contact Information

Phone Number: (443) 823-0042
E-mail Address: [email protected]

Office Hours
Prior to and after class or by appointment

Required Text and Learning Materials

Textbook
Besanko, D.; Dranove, D.; Shanley, M.; Schaefer, S. Economics of Strategy (6e), John Wiley & Sons, Inc., 2012. (EOS)

Readings
Gertner, Robert and M. Knez, Vertical Integration: Make or Buy Decisions, Financial Times Mastering Strategy Series, 1999. Ghemawat, Pankaj and Rivkin, Jan W., Creating Competitive Advantage (HBS 9-798-062) Montgomery, C., Corporate Diversification, Journal of Economic Perspectives, 1994, pp.163-178. Prahalad, C.K., and G. Hamel, The Core Competence of the Corporation, Harvard Business Review, 1990 Porter, Michael, Note on the Structural Analysis of Industries (HBS 9-376-054) Porter, Michael, What is Strategy, Harvard Business Review, 1996

Cases
Week 2: Cola Wars Continue: Coke and Pepsi in the Twenty-First Century, (HBS 9-702-442) Week 3: Airborne Express (A) (HBS 9-798-070)
Week 4: Enterprise Rent-a-car (the following articles posted online)
Jacobson, Gianna, Enterprise’s Unconventional Path, New York Times (Late edition- Final), Sec. D; p. 1; Column 2; Business/Financial Desk, January 23, 1997
O'Reilly, Brian, The rent-a-car jocks who made Enterprise #1. Fortune, October 28, 1996, Vol. 134, Issue 8, p125 Week 5: Home Depot & Trygar’s (the following articles posted online)
Bond, Patti, Home Depot forges 'Villager's Hardware', The Atlanta Journal and Constitution (Saturday, All edition), BUSINESS; Pg. 02D, December 5, 1998
James R. Hagerty, Tough as Nails: Home Depot Raises The Ante, Targeting Mom-and-Pop Rivals --- New Jersey Hardware Shop Braces for Battle, Counting On Neighbors and Service --- Keys That Please, Cheap PCs, Wall Street Journal (Eastern edition). New York, N.Y. pg. A.1: Jan. 25, 1999. Week 6: Arauco (A): Forward Integration or Horizontal Expansions? (HBS 9-705-474) Week 7: Newell Company: Corporate Strategy (HBS 9-799-139)

Blackboard Site
A Blackboard course site is set up for this course. Each student is expected to check the site throughout the semester as Blackboard will be the primary venue for outside classroom communications between the instructors and the students. Students can access the course site at https://blackboard.jhu.edu. Support for Blackboard is available at 1-866-669-6138.

Course Evaluation
As a research and learning community, the Carey Business School is committed to continuous improvement. The faculty strongly encourages students to provide complete and honest feedback for this course. Please take this activity seriously because we depend on your feedback to help us improve so you and your colleagues will benefit. Information on how to complete the evaluation will be provided towards the end of the course.

Disability Services
Johns Hopkins University and the Carey Business School are committed to making all academic programs, support services, and facilities accessible. To determine eligibility for accommodations, please contact the Carey Disability Services Office at time of admission and allow at least four weeks prior to the beginning of the first class meeting. Students should contact Rachel Pickett in the Disability Services office by phone at 410-234-9243, by fax at 443-529-1552, or email: [email protected]

Important Academic Policies and Services
Honor Code
Statement of Diversity and Inclusion
Student Success Center
Inclement Weather Policy
Students are strongly encouraged to consult the Johns Hopkins Carey Business School Student Handbook and Academic Catalog and the School website http://carey.jhu.edu/students/student-resources/university-and-school-policies/ for deta...

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Keywords

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