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151 Quiz 10 Essay

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Based on your own experiences, what are the advantages for marketers in using social media as part of their marketing communications strategies? The dominance of online social media is such that company’s can no longer afford to ignore them. Each social media network offers businesses in different fields different advantages. The first is global reach. Traditional media can reach a global audience but this is usually very costly and time-consuming. Social media platforms allow you to tailor your content for each market segmen...

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