Essays /

152 232 Consumer Behaviour Essay

Essay preview




Semester One 2013

Time allowed: THREE (3) hours
20 Multichoice Questions

40 Marks

Answer on Scantron card supplied

Answer ALL three questions
Each question is worth 20 marks

60 Marks

100 Marks


Scantron Cards
Ensure that your name and identification number are entered on your Scantron Card. Record your answer on your Scantron Card by putting a solid horizontal pencil line through the character representing the ‘best’ answer to the question with a blunt 2B or 3B pencil. The Scantron Card will not read properly if you do not follow these instructions. At the conclusion of the examination hand in the Scantron Card/s separately.

Page 1 of 6

Each question is worth 2 marks. Please select the best option. Answer using the Scantron Card provided.


Within the topic of consumer learning we addressed the topic of behavioural learning and looked at a number of learning theories. A considerable amount of learning takes place as a result of consumer thinking and problem-solving. What learning theory does this relate to? a. Modeling or observational learning

b. Cognitive learning theory
c. Instrumental conditioning
d. Classical conditioning
e. Memory


Consumer’s level of involvement has a profound impact on customer’s decision making. Select the statement you view as most appropriate a. Level of involvement is a definite personality trait
b. Level of involvement influences the route of persuasion: high involved people tend to be more persuaded by the central route
c. Customers experiencing high levels of involvement are more likely to use heuristics as a basis for decision making
d. People with high levels...

Read more


000 1 10 100 11 12 13 1301/156.232 14 15 152 156.232 16 17 18 19 2 20 2008 2013 232 2b 3 3b 4 40 5 6 60 7 8 9 absolut accord accultur acquisit action actual actualis ad adapt addit address adopt advertis advic agenc albani allow also amount analysi answer anthropologist anyth anyway appeal appli appropri aspect aspir assist associ attitud attribut avoid b babi bad basi behaviour belief best better blunt book boomer boost boss bottl bpa bpa-fre brand built buy buyer c campaign campus cannot car card card/s categori central certain chang charact chart child choic choos chosen claim classic close cloth cognit compani compensatori competitor complet comput concern conclus condit confid conjuct connect consid consider consum contain cook correct corsa countri cranberri criteria cross cross-cultur cue cultur current custom cutoff d danger date daughter debbi decid decis definit deliber delici demand describ design deterg develop differ differenti dinner discuss disjunct dissoci distanc distance/internal distinguish drink driven e earli effici ego elabor elast elder elimin employe encultur enough ensur enter establish ethnocentr evalu examin exampl expect expens experienc explain extend extens factor famili farmer fashion feel financi find first fit five follow former frank free fruit fuel function general generat germani get girlfriend give glass go goe good grapefruit grey group habitu halenstein hamilton hand help heurist high higher hillcrest his/himself hofsted hold horizont hour household howev hunter i.e ideal identif identifi ignor imag impact improv inconveni increas individu influenc inform innov instruct instrument interest interpret involv item job juic kilomet kimbra knowledg known laggard laptop late latest learn level lexicograoh librari like likelihood limit line live long long-term look low made mainstream major make man man/alb mark market masculin massey may mayb membership memori minim model money mother motor multichoic name necessari need negat neurot neurotic new newli none norm number observ often one opal opel option organis orient other outsid overal page parent park pencil peopl percept person persuad persuas physic place plan plastic pleas point posit poster power prefer price primari print problem problem-solv process produc product profound proper prospect provid psycholog public punish purchas put question quick rachel rang rank rather read reason rebel record refer reinforc relat releas renault repres respons result reward ride risk rout routin rule safe safeti said salient save savvi sc scantron school score search section secur select self self-actualis self-imag semest sensori separ set short short-term show similar simpl sinc slight social sold solid solv song sort sport start statement stress student studi stylish subject substanc suit suppli sure suzuki sweet sweeten swift symbol tabl take target tast technolog tend term theori thing think three threshold time tom topic total toward town tradit trait trendi tri tricompon twingo uncertainti uniqu univers unknown upbeat us use valu version view volvo walk want warehous weaken websit well wherea win within women work worth would x y year z zealand