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ASEE 2014 Zone I Conference, April 3-5, 2014, University of Bridgeport, Bridgpeort, CT, USA.

Organizational Change: Case Study of General
Muhammad Aliuddin Khan

Muhammad Hashim

Department of Economics,
University of Peshawar
Peshawar Pakistan
[email protected]

Department of Business
Preston University
Islamabad Pakistan
[email protected]

Abstract— The main purpose of this article was to elaborate and bring to light the core concept of the organization change, how it works, diverse factors which moves organization to
change, steps for change, resistance for change, change forces, change management approaches and last an example of General
Motor (GM) has given that how change was taken place in the
organization and what was the strategies for change
management. Recommendations and conclusion forms the last
part of the paper.

Keywords - Organization change, Factors, Resistance, GM.


The business world to day is going very fast and new
technology new methods of production and new taste of
customers and new market trends as well as new strategies for best control of the organizations and motivation of employees are emerging and taking place from old to new methods,
because the customers are the emperor of market and most of
the company now spending billions of amount on research and
development in the organization, by keeping in view all these things the managers and experts of the today businesses now
compel to decide about the change management in the
organizations, because business activities now are globalize, and every organization strive to sustained the loyal customers, trained the employees, introduce and adopt new methods of
production and best control the activities of the organization, so from here the concept of change management or
organization change starts. When the company feel that the
activities which they are doing, the management, the way of
administration, the use of technology, the human resource
policies, the culture of the organization, the liking and
disliking the contents and context of the organization by the employees, organization structure, group concept ,the product quality are continuously destroying the image and reputation of the organization the question arises that how will change the organization in present scenario, so when the expert

specialist decides about all the situation and preparing for changing the organization it leads to the concept of

organizational change or change management[1] . In the word
of coetsee he said that it is the ability of the management that how they can get maximum benefits and support form change
which reduces resistant from the side of employees and
encourage appreciate acceptance and support. The process of
changing the activities of the organization as well as the
implementation of the procedures and technologies to achieve the desire objective of the organization, in simple words to change the environment of the business organization and to
achieve a high profit from that change, usually change
management includes different aspects such as control change, adaptation change and effecting change. The final goal of the change management is the long term sustainability of the
organization. organizational change simply means to change
the activities of the organization concern it may includes to change the culture of the organization, technology, business process, change of employees, rules and procedures,
recruitment and selection, design of jobs, method of appraisal, and human resource techniques, physical environment of the
organization, methods of training and development, job skill and knowledge etc. when the change of the concern
organization is fundamental it is called organization
transformations. Change management means when all the
needed actions are taken to improve the pres...

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