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Can You Say What Your Strategy Essay

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Can you say what your strategy is? - David J. Collis and Michael G. Rukstad

The authors emphasize on the importance of having a short (35 words max) company strategy, and communicating it to the employees. This is important to direct the companies operations in a coherent manner. The company and its employees need to know where the road is going. A strategy is not about your values of your mission, but simply...

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