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Can You Say What Your Strategy Essay

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HBR Case Review: Can You Say What Your Strategy Is?
David J. Collins & Michael G. Rukstad
Issue:
* Executives cannot articulate the objective, scope and advantage of their business in a simple (35 word) statement.

Supported By:
* Leaders assume that strategic planning process will be communicated succinctly and ensures success.

Proposed Solution:
* Leaders must draft a simple, clear, succinct strategy statement that everyone can internalize and use as a guiding light for making difficult choices.

Arguments For:
* Well-understood statement of strategy aligns behavior with the business. * It allows everyone in the organization to make individual choices that reinforce one another. * You know what you’re trying to create

* The essence of the strategy can be communicated to and internalized by everyone in the organization.

Michael Porter
* Suggests the essence of strategic choices is different than the relentless pursuit of operational efficiency. (HBR November – December 1996).

Elements & Structure of a Strategy Statement:
*...

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Keywords

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