HBR Case Review: Can You Say What Your Strategy Is?
David J. Collins & Michael G. Rukstad
* Executives cannot articulate the objective, scope and advantage of their business in a simple (35 word) statement.
* Leaders assume that strategic planning process will be communicated succinctly and ensures success.
* Leaders must draft a simple, clear, succinct strategy statement that everyone can internalize and use as a guiding light for making difficult choices.
* Well-understood statement of strategy aligns behavior with the business. * It allows everyone in the organization to make individual choices that reinforce one another. * You know what you’re trying to create
* The essence of the strategy can be communicated to and internalized by everyone in the organization.
* Suggests the essence of strategic choices is different than the relentless pursuit of operational efficiency. (HBR November – December 1996).
Elements & Structure of a Strategy Statement: