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MarketLine Industry Profile

Broadcasting &
Cable TV in Canada
April 2014
Reference Code: 0070-2016

Publication Date: April 2014

WWW.MARKETLINE.COM
MARKET LINE. T HIS PROFILE IS A LICENSED PRODUCT AND IS NOT T O BE PHOT OCOPIED

Canada - Broadcasting & Cable TV
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0070 - 2016 - 2013
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EXECUTIVE SUMMARY
Market value
The Canadian broadcasting & cable tv market grew by 5.2% in 2013 to reach a value of $7.5 billion.

Market value forecast
In 2018, the Canadian broadcasting & cable tv market is forecast to have a value of $9.8 billion, an increase of 30.7% since 2013.

Category segmentation
Tv ad vertising is the largest segment of the broadcasting & cable tv market in Canada, accounting for 46.1% of the market's total value.

Geography segmentation
Canada accounts for 3.5% of the Americas broadcasting & cable tv market value.

Market rivalry
Recent strong market growth, with only some deceleration seen in 2012, alleviates rivalry to an extent.

Canada - Broadcasting & Cable TV
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0070 - 2016 - 2013
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TABLE OF CONTENTS
Executive Summary..........................................................................................................................................................................2 Market value ..................................................................................................................................................................................2 Market value forecast...................................................................................................................................................................2 Category segmentation................................................................................................................................................................2 Geography segmentation ............................................................................................................................................................2 Market ri valry .................................................................................................................................................................................2 Market Overview ...............................................................................................................................................................................7 Market definition............................................................................................................................................................................7 Market analysis .............................................................................................................................................................................7 Market Data........................................................................................................................................................................................8 Market value ..................................................................................................................................................................................8 Market Segmentation .......................................................................................................................................................................9 Category segmentation................................................................................................................................................................9 Geography segmentation ..........................................................................................................................................................10 Market Outlook ................................................................................................................................................................................11 Market value forecast.................................................................................................................................................................11 Five Forces Analysis ......................................................................................................................................................................12 Summary......................................................................................................................................................................................12 Buyer power.................................................................................................................................................................................13 Supplier power ............................................................................................................................................................................14 New entrants ...............................................................................................................................................................................15 Threat of substitutes...................................................................................................................................................................16 Degree of rivalry..........................................................................................................................................................................17 Leading Companies........................................................................................................................................................................18 Corus Entertainment Inc............................................................................................................................................................18 Quebecor Inc...............................................................................................................................................................................21 Rogers Communications, Inc....................................................................................................................................................24 BCE Inc. .......................................................................................................................................................................................27 Macroeconomic Indicators.............................................................................................................................................................31 Country Data ...............................................................................................................................................................................31 Appendix...........................................................................................................................................................................................33

Canada - Broadcasting & Cable TV
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0070 - 2016 - 2013
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Methodology................................................................................................................................................................................33 Industry associations..................................................................................................................................................................34 Related MarketLine research....................................................................................................................................................34

Canada - Broadcasting & Cable TV
© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0070 - 2016 - 2013
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LIST OF TABLES
Table 1: Canada broadcasting & cable tv market value: $ billion, 2009–13 ...........................................................................8 Table 2: Canada broadcasting & cable tv market category segmentation: $ billion, 2013 ...................................................9 Table 3: Canada broadcasting & cable tv market geography segmentation: $ billion, 2013..............................................10 Table 4: Canada broadcasting & cable tv market value forecast: $ billion, 2013–18..........................................................11 Table 5: Corus Entertainment Inc.: ke y facts .............................................................................................................................18 Table 6: Corus Entertainment Inc.: ke y financials ($) ...............................................................................................................19 Table 7: Corus Entertainment Inc.: ke y financials (C$) ............................................................................................................19 Table 8: Corus Entertainment Inc.: ke y financial ratios ............................................................................................................19 Table 9: Quebecor Inc.: key facts .................................................................................................................................................21 Table 10: Quebecor Inc.: key financials ($) ................................................................................................................................22 Table 11: Quebecor Inc.: key financials (C$) .............................................................................................................................22 Table 12: Quebecor Inc.: key financial ratios .............................................................................................................................22 Table 13: Rogers Communications, Inc.: key facts ...................................................................................................................24 Table 14: Rogers Communications, Inc.: key financials ($).....................................................................................................25 Table 15: Rogers Communications, Inc.: key financials (C$) ..................................................................................................25 Table 16: Rogers Communications, Inc.: key financial ratios ..................................................................................................25 Table 17: BCE Inc.: key facts ........................................................................................................................................................27 Table 18: BCE Inc.: key financials ($) ..................................................................................................................................

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