Case study: Canadian Blood Services
History of Canadian Blood Services (CBS):
Blood collection in Canada was initially funded and operated by the Canadian Red Cross in 1930’s. During the 1980’s the blood supply was contaminated with the AIDS and hepatitis C virus which affected hundreds of people and eventually it let to the creation of CBS in 1998. Canadian Blood Services (CBS) is a not-for-profit charitable organization dedicated to giving Canadians a safe and secure blood supply system in all the provinces and territories outside of Québec. CBS’s objectives and operating principles included of a safe, sufficient, voluntary, national supply of blood and blood products at the time of its inception mainly due to blood contamination scandal in 1980 when there was a negative public perception regarding the process of blood donation and collection. But now with the continuous efforts from CBS towards public attitudes and management of blood supply, the situation has been changed and now more than 80% of population trusted CBS to manage the blood system. Mission statement of CBS
Canadian Blood Services operates Canada’s blood supply in a manner that gains the trust, commitment and confidence of all Canadians by providing a safe, secure, cost-effective, affordable and accessible supply of quality blood, blood products and their alternatives. SWOT Analysis of CBS
Implemented strong screening practices for blood safety.
Restored confidence in the blood system.
Collects a large amount of units of blood annually (900,000 units in 2011) through 17,000 community volunteers and 4,500 employees which fulfill the demand across Canada. Hospitals are satisfied with the services provided.
Local image knowledge
Knowledge of donor recognition program
People are looking for ways to give back to their community. People are constantly looking for emotional connections. 87% of Canadians say that the Canadian Blood Services is doing a go...