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Candyking Essay

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INTERNATIONAL MARKETING
MAY 2011
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EMELIE WENDEL
ALLYSON DIAS
REBECKA GRIMSBERG
ANNA KATHARINA GEORGE

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International marketing report

MAY 2011

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Executive Summary
Candyking is the biggest retailer of pick & mix candy in the world. Candyking’s basic idea is to let the consumer put together his own candy bag according to need, occasion and taste. Their assortment is of the highest quality and contains select favorites from the different suppliers. Candyki...

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Keywords

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