Essays /

Cango Essay

Essay preview

CanGo Analysis
Final Report
Sherry Youngs, Alheri Gajere, Oksana Harbar,
Hope Muhammad and Binish Maroof
Be Bold Consulting

Table of Contents
Executive Summary 2
Analysis 2
SWOT Analysis (Oksana Harbar) 2
Market Analysis (Alheri Gajere) 5
Competitive Analysis (Binish Maroof) 7
Financial Analysis (Sherry Youngs) 8
Strategic Recommendations 9
Conclusion 9
Works Cited 10
Appendix 11

Be Bold Consulting has been invited to provide CanGo with solutions and recommendations towards the advancement of the company. Over the last two months Be Bold has observed the operations of CanGo’s managers and employees. Through our observations we have found a number of issues and have several recommendations. Be Bold suggests that CanGo can better understand their company by learning how to make better decisions for the future of the company. One major recommendation is for CanGo to define itself by developing a mission and vision statement. By creating a vision and mission statement CanGo will have a better understanding of the future. Mission and vision statements can help narrow their focus and only choose the path that best fits that of CanGo. Currently, CanGo has just made decisions without really understanding how it could or would affect the company. If CanGo follows our recommendations and constructs a mission/vision statement it could improve their company standing, by drawing in possible employees with the same values or investors that believe in what CanGo stands for.

As CanGo knows, Be Bold was brought in to analysis the operations and policies of CanGo. Be Bold has done this by looking at some important factors and has enlisted specific individuals to perform these analysis. Oksana Harbar is going to provide a SWOT (strengths, weaknesses, opportunities and threats) Analysis, Alheri Gajere will present the Market Analysis, Binish Maroof will provide the Competitive Analysis, Sherry Youngs will inform CanGo on Financial Analysis issues, and Hope will bring forth some Strategic Recommendations. Each of these members of CanGo was picked specifically due to their background in these fields.

SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis will help CanGo understand the opportunities that are available and what threats may affect its operations. Before moving forward CanGo needs to assess the position they currently have in the market place. The use of a SWOT analysis technique will be beneficial at this point and will serve as the baseline to elaborate on a strategic plan for the organization. Be Bold has been observing CanGo’s operations for a couple of months, and have developed the following preliminary SWOT Analysis from these observations:

* Purchase an automated storage and retrieval system (ASRS) to help improve the warehouse. An automated storage and retrieval system (ASRS) is a great solution for CanGo’s inventory handling. * CanGo has experienced exponential growth in their first two years of operation. CanGo has been recognized as one of the fastest growing small business in the Hudson Valley. * Constant interest in research and improving company. As we can see that CanGo is always looking for something new, they are always trying to beat their competitors, they are constantly trying to improve company, and find another way to be successful and gain profit. Weaknesses

* CanGo, Inc. has no vision or mission statement. Growth opportunities are imminent and the possibility to go public requires a clear vision and mission statement in order to understand their direction on the market * CanGo is lacking in management by objectives (MBO). The aim of MBO is to increase organizational performance by aligning goal and subordinate objectives throughout the organization. * CanGo is missing a strategic management plan. A strategic approach will ...

Read more


-3 -44 /ic/11/11600.html. /investing/stock/ebay/profile. /marketing/market/analysis/. /pr/library/2010/01/25apple-reports-first-quarter- /q/ks?s=amzn+key+statistics. /q/ks?s=bamm+key+statistics. /q/ks?s=bks+key+statistics. /q?s=amzn. /q?s=sne. /statcategorymain.asp?statcatid=14. /strategy/strategic-planning/. 000 1 10 11 14 15 17 19 2 2007 2008 2010 2011 217 25 29 3 35 4 40 42 44 5 5.8 50 58 6 7 75 8 9 abid abil abl accord account achiev acronym across activ ad adequ adher advanc advantag advantages/disadvantages advertis affect age ahead aim alheri align allow along also alway amazon among amount amzn analysi analyz anoth appar appear appendix appl appli appreci approach arcad archiv area asia asr assess asset attent attitud attribut autom avail averag awar back background bamm barn base baselin basi beat becom behavior believ benefici benefit best better billion binish bks board bold book bring brought budget build busi cango cannot capac capit card career case casual caus ceo certain chang characterist chart children choos cite claim clariti class clear clearer close club come comment commit common compani compar comparis comparison compens competit competitor complet conclus condit conduct consid consist consol console/portable constant construct consult consum contain content continent continu contract control corpor cost could coupl creat credit current custom data databas dealership debt debt/equity decept decis defin demand demograph depart deplet design detail determin develop direct disciplin discrimin discuss distribut divid divorc dollar done draw due easier easili ebay econom educ effect effici elabor email employe enforc enlist enough ensur enter entic environ environment equal equip equiti essenti establish ethnic evalu everi exclus execut exist expand expans experienc expertis explain expon exponenti express extend extens extern eye factor fair famili family-ori far fastest favor feel femal field figur fill final financ financi find first fit focus follow forecast formul forth forward found free function fund furthermor futur gain gajer gambl game gamer games/online gender general generat genr get give go goal good government grabstat great group grow growth guidelin handl happen harbar health hear help high higher highest honest hope hour hous household howev hudson human idea identifi immin impact imper implement import improv in-hous inc inclin includ incom incorpor increas indic individu industri info inform intellectu intellig intend interchang interest intern internet inventori invest investor invit involv issu keep key know label lack last launch leadership learn less level leverag lifestyl like liquid live long long-term look lot low made main maintain major make male manag mani market marketwatch maroof marri mart may mbo measur member membership mention microsoft middl million minut mislead miss mission mission/vision money month move much muhammad must n.d name narrow necessari need net netmba never new news next nintendo nobl non non-casu non-demograph notic number object observ occup octob often oksana one onlin oper opinion opportun order organ organiz orient overview owner pacif packag part past path pay pc pc/mac peopl perform person pertain pick place plan play player pleas point polici popul popular posit possibl potenti prefer preliminari prepar present press price privaci problem procedur proceed process produc product product/service profil profit program programm progress project proper properti prospect provid public pull purchas purpos put puzzl qualiti quarter question quickmba quo quot race rank rapaci ratio readi real real-world realli recent recogn recommend reduc refer region registr relat relev report requir research resolut resourc respons restraint result results.html retent retriev return risk roa rooms/prizes ros rpg/mmogs rule safeti sale sampl say scan see segment select sell septemb serv server servic set sever sex shelv sherri shift shoot short show sinc singl sit site situat small sne social sold solut someth sometim somewhat soni sort sourc spam specif spectrum spend staff stand standard statement station statis statist status stay step stock storag store store/chat strateg strategi strength strengthen structur studi subordin success suggest suit summari support sure surpris survey swot system tabl tactic take target team teamwork techniqu technolog telemarket tell term thank thing think threat three throughout thus tie time tool top total toward trade transport trend tri trust turnov two type understand unfair updat us usag use user valley valu variabl ventur viabl view vision visit wait wal wal-mart warehous warranti way weak websit week well wii within without won word work world worldwid worth would xbox yahoo year young youth