Essays /

Cango Final Report Teamblue Essay

Essay preview

CanGo Final Report
Team Blue Consulting

Team Blue:

Tiahease Williams
Keisha Isley
Kimberly Brown
Naim Mustafa

DeVry University
BUSN 460: Senior Project
June 22, 2014

TABLE OF CONTENTS

EXECUTIVE SUMMARY……………………………………………………3 SWOT ANALYSIS……………………………………………………………4 & 5

MARKET ANALYSIS………………………………………………………..6

COMPETITIVE ANALYSIS…………………………………………………7 & 8

FINANCIAL ANALYSIS……………………………………………………..9 & 10

STRATEGIC PLANNING……………………………………………………..11 & 12

CONCLUSION…………………………………………………………………13

REFERENCES………………………………………………………………….14

CANGO FINAL REPORT

TEAM BLUE CONSULTING

EXECUTIVE SUMMARY

Elizabeth Bennett, a businesswoman that had a great idea and worked hard to start a new business in the ecommerce market named CanGo. She began making groundbreaking decisions in 2006 when she started CanGo. Over the years this new booming business was established to provide customers with opportunities to purchase books, music, videos and games in an online environment. CanGo was designed to accommodate consumers in today’s market by providing them with affordable options for entertainment at the touch of the fingertips without leaving home.

However CanGo started off with a blast of success but the organization like any other have some concerns and issues that need some professional attention. One of the issues that CanGo lacks is a formal strategic business plan. The company has failed to really define its values and mission statement. They clearly do not have any goals set forth. Another issue is poor communication meaning the staff members and management is unclear of goals to meet project needs. In summary, CanGo cannot survive today’s world if they can’t adapt and develop a professional and aggressive strategic plan while implementing a range of reforms.

SWOT ANALYSIS
Strengths:
CanGo is an IPO Recognized Company. Liz thought it would be a good idea to hold an IPO (Initial Public Offering) to raise capital that would help expand the business. CanGo would like to add on more products. In today’s market there are so many competitors that sell a variety of products, it makes sense to try to keep up or past competition. CanGo has a loyal team that welcomes diversity. The team that is creative and works well together and welcomes new and exciting projects. Weaknesses:

CanGo does not have a strategic business plan to follow. This plan would give CanGo significant direction and would allow them to identify short-term and long-term goals. It is up to Liz the CEO of the company to develop a strategic plan. CanGo struggles with communication from top to bottom. From management down to staff members goals and deadlines are unclear to meet project expectations. The tasks aren’t prioritized. CanGo lacks any structure in their warehouse. The products aren’t in any specific order, they are hard to find. When customers places orders, that staff members pull these orders manually and ship them. There is no organization whatsoever. Opportunities:

CanGo can utilize advanced technology with software and hardware with integration of inventory barcode control. This would give them more organization in the warehouse to locate products easier and keep track of the warehouse inventory. CanGo’s plays partners or roles in the ecommerce growing market which enables them to reach out to consume...

Read more

Keywords

/blog/matrix-organization-structure-advantages/ /ci02106/e-commerce.html /ecommerce-growth-statistics.html /entrepreneurmagazine/2006/09 /phoenix.zhtml?c=97664&p=irol /sector-profiles/e-commerce 0.8 1 1.0 1.31 10 11 12 13 14 18 19.17 1994 1995 20 2005 2006 2008 2009 2010 2012 2014 2015 2016 207 22 226 23 24.51 25 28 29 3 30 327 4 42 435 45 460 5 5.33 6 65 66 7 738 8 80 827 9 90 abil abl accept accommod accord achiev actual ad adapt add addit advanc advantag advertis afford aggress ahead allow almost along alreadi also amazon amazon.com america amount amzn analysi anoth anyth apparel applic appropri area aren around articl aspir assess assist associ assumpt attent avail averag awar bankrupt barcod base basic becam becom began begin benefit bennett better bezo big bigger biggest billion blast blue bond book booksel boom borrow bottom broaden brown build busi businesswoman busn cango cannot capabl capit captur carnegi case cd ceo certain chanc chang clear click close come comfort commerc commiss common communic compani compar comparison compet competit competitor complet concern conclus conduct confirm consid consider constraint consult consum content continu control conveni cost could countri creativ current custom data deadlin debt decid decis defin definit deliveri design detail determin develop devot devri differ direct distinct divers doesn dollar domest done doorstep download drive due dvd e e-commerc e-retail earlier earn easier ebay ecommerc effici electron elizabeth employe enabl end enough entertain entranc entrepreneur environ environment equiti especi establish evalu even ever evid exampl exceed excit execut exist expand expans expect experienc factor fail failur fair feedback feel final financ financi find fingertip first fix focus follow foreign form formal forth forward found four fund futur game general germani get give global go goal good great green groundbreak group grow growth guarante guidanc guidelin hand hard hardwar help high higher hinder hold home hope horizon howev idea identifi impact implement import improv inc incent includ increas inde indic industri inform initi insid insight instant institut integr intern internet inventori ipo is.11 isley issu j.e jeff juggl june keep keisha key kimber know known lack largest last lawlor least leav less level liabil lie life like liquid list liz loan locat long long-term loss lot low loyal luxembourg made magazin main maintain make manag mani manual margin market marketlin may mean media meet mellon member mention merchant method mind minim mission mobil month motiv mous move much multi multi-billion multipl music must mustafa n.d naim name nasdaq necessari necessarili need net network new next non non-accept north object offer often one onlin oper opportun optim option order organ other overal overstock overwork paid part parti particular partner past path pay pc peopl per perform person phx.corporate-ir.net phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol pictur place plan play point poor portfolio pose possibl potenti power practic predict prefer price priorit product profession profit program project proper provid public pull purchas pure-ecommerce.com pure-ecommerce.com/ecommerce-growth-statistics.html push put qfinanc rais rang ratio ration re reach readi realli recogn record reduc refer reform relat reliabl remain repay report reportsannu repres research resourc result retail retriev return revenu right rise risk role room rss sale say see segment select sell senior sens septemb servic set seven sever ship shop shopper short short-term show signific similar sinc site situat slow slower social societi softwar solid specif spend spent stabil staff stand standard start state statement statist still stock store strateg strategi strength stress strong structur struggl studi subsidiari succeed success suggest suit summari surviv swot system tabl take task tax team teamblu technolog term text thank thing think third third-parti though thought threat three throw tiaheas time today togeth tool top touch tough track train tri true truli turnov twenti twenty-two two type ultim unclear understand unfortun unit univers upcom upon us use util valu vari varieti video view vision warehous way weak websit week welcom well whatsoev wherea whether whole wide william wish within without work world worldwid would www.amazon.com www.entrepreneur.com www.entrepreneur.com/entrepreneurmagazine/2006/09 www.global-integration.com www.global-integration.com/blog/matrix-organization-structure-advantages/ www.qfinance.com www.qfinance.com/sector-profiles/e-commerce www.reportlinker.com www.reportlinker.com/ci02106/e-commerce.html year yet young