Essays /

Marketing Plan For Educational Institution University Essay

Essay preview



Marketing Strategy Purpose Group

President MEU Chair : Mr. Janardhanan Pariyarath

Chancellor :
Vice Chancellor :
Head of Student Services and
Enrollment :
Dean of Graduate Program :
Dean of Post Graduate Program :
HOD School of Nursing :
HOD, School of Management :
HOD School of Pharmacy :
Admissions Director :
Student/Staff Member – MEU :
Chancellor’s Advisor :
Marketing Team :
The Marketing Strategy Purpose Group MEU IS TO BE CONDUCTED ON……………………………………………………………… Purpose
The goals of the Marketing Strategy Purpose Group are to:
 Define target student populations for MEU
 Determine academic programs to be promoted
 Establish a marketing plan that focuses on increasing enrollment

The Marketing Strategy Purpose Group is here submitting the (FOR APPROVAL) MARKETING PLAN GUIDING PRINCIPLES TO President Mr. Janardhanan Pariyarath to use as a guide EXECUTIVE SUMMARY

Enrollment growth is of strategic importance to the future of the Middle East University. Marketing is an integral element of any recruitment activity. The Marketing Strategy Purpose Group (SPG) IS TO BE FORMED. All of the offices departments and staff have to pool the resources and funding in order to reach a broader audience of potential students. This partnership has been a positive step in achieving enrollment goals, and must continue in the future with the support of other departments across the campus. With the Marketing Plan Guiding Principles as a starting point, the Purpose Group began to determine actions that must be taken in order to improve enrollment and strengthen the overall image of the MEU

Using research from a number of sources, the Purpose Group IS TO IDENTIFY a pool of academic programs for promotion to potential students.

 Bachelor and post bachelor program under School of Nursing B. Core mix of programs of MEU
 Bachelor and post bachelor program under school of Management  Bachelor and post bachelor program under school of Arts
 Bachelor and post bachelor program under school of pharmacy  PHD Program
C. Tie-up programs of MEU
MBA, MCOM, MA, BBA, BCOM, BA, BSC – Calicut University.

Target Audiences

 Target Audiences – Health care Industries, Hospitals, Medical
 Target Audiences – Traditional Fresher’s from schools for graduate
 Target Audiences – Community College for post graduate program  Target Audiences – Traditional Students (Employed expatriates)  Target Audiences – Diverse Student Body

Marketing activities among the above targeted audience include: • Research
• Recruitment Geographic Range
• Image Building/Promotion of the University as a Quality Institution • Web Site/E-recruiting
• Promotion of Academic Programs and Halo Programs
• Scholarship Development
• Enrollment Advisory Group
• Internal Communication
• Internal Marketing
• Television and Radio
• Media Relations
• Visit Programs
• Alumni
• Community Involvement

Based on demand from prospective students and growth potential and employment trends. Halo Programs were decided based on the positive effect of these quality programs on the overall image of the university. It was Decided that there will be overall promotion for academic programs, however research is also used to ascertain which marketing tools were the most effective for promotion to MEU’s primary target audiences.

Finally, it is recommended that funding be increased for promotion, including funding for new research to be implemented that will assist in the marketing effort for MEU. In order to make the most effective marketing decisions, research will be needed.


A. Strengthen our connection to the MEU without diminishing our identity.

B. Reinforce the university’s image as:
a. An institution of academic excellence
b. A comprehensive university with the intimacy of a small college. c. A campus where the student is the center of the universe
A. on our target population, which consists of five prospective groups: a) Target Audiences – Health care Industries, Hospitals, Medical organizations b) Target Audiences – Traditional Fresher’s from schools for graduate programs and Community College for post graduate program c) Target Audiences – Traditional Students (Employed expatriates) d) Target Audiences – Diverse Student Body

C. Concentrate on promoting a small number of academic programs, selected on the basis of these considerations: a) Extraordinary quality and/or reputation: halo programs.
b) High demand program
c) Enrollment flexibility (e.g., online, evening and weekend courses) While capacity should be a factor in certain cases, the choice of programs should ...

Read more


-2014 1 10 2 2013 3 4 5 6 7 8 9 absenc absorb academ acceler accept accomplish account accredit accur achiev across action activ ad add address adequ admiss advantag advertis advis advisor advisori afford agenc aid ajman alert alli alloc almost alon along alreadi also although alum alumni alway among amount analysi and/or announc annual anoth answer appeal applic approach appropri approv area art artist ascertain aspect assist associ assumpt atlas attend attent attract attribut audienc authorit automat award b ba bachelor back base basi basic bba bcom becom began begin behind believ benefit best better beyond black bodi book breakdown bring broadcast broader brochur brought bsc budget build building/promotion busi c cach calcul calicut call campaign campus candid cannot capac card care career case catalog center central central-meet certain chair chancellor chang check choic choos chosen church citi class clear close code collect colleg come commerci committe communic communiti compar competit competitor complet compon comprehens concentr concern conduct confer confid connect consid consider consist contact content continu contribut conveni coordin core corpor cost could counsel counselor cours creat creation cultur current curriculum d databas date day dean decid decis decreas defin degre demand depart design designe destin detail determin develop devot dialogu difficult diminish direct director discuss divers done door driven dubai due e e-mail e-recruit e.g easi easili east educ effect effici effort element elimin emir emphas emphasi employ employe empow engag enhanc enough enrol enter entir environ epc especi essenti establish estim evalu even event events/information everi everyday everyth exampl excel excess execut expand expatri expenditur expens experi expert expo express extens extracurricular extraordinari face facil factor faculti fail failur fair famili favor favorite/most featur feel field final financi find first fit five flexibl flint flood focus follow form format forward framework free fresher freshmen friend fruit fund furthermor futur fze gear general geograph gestur get give go goal good goodwil graduat great group growth guid guidanc guidebook habit halo hawk head health help high higher highlight hod hold hospit host hous howev hundr idea ideal ident identifi imag imagin impact implement import impress improv includ inconsist increas indian individu industri influenc influenti inform information/catalogs infrastructur ingredi initi insight instead institut insuffici integr interact interest intern intimaci introduc inventori involv irregular issu janardhanan keep key labor lack larg last latest launch lead leader leadership leagu least leav leisur level liber librari life life/student limit limited-capac list littl local long look lost ma made magazin mail main maintain major make manag mani manner market marketplac materi may mba mcom measur media medic meet member membership messag meu middl mind ministri mission mistak mix momentum money monitor month mount mouth move mr much must near need nevertheless new newspap newsworthi next non non-loc non-tradit notable/successful note number nurs observ obvious offer offic offset often one one-on-on ongo onlin open oper opportun option order organ other outlet outstand overal pace packag parent pariyarath park part partnership past peopl perceiv percentag percept person pharmaci phd phone piec place plan plot point pool poor popul posit possibl post postag potenti presenc presid press prestig price primari primarili principl print problem process produc profession professor program programm project promot prong proof proper prospect protect provid proxim public purpos pursu put quain qualiti quarter question quick radio rang rapport re re-design re-engag re-evalu reach realiti reason receiv recent recept recipi recommend record recreat recruit refer reflect region regular reinforc relat relationship reliabl repli report repres reput requir research resourc respond respons result review rise room routin run safeti sale satisfact satisfactori save schedul scholar scholarship school scienc scientif scope second seek select sent separ seri serv servic set sever shall share sharjah she/he show showcas signific simpli sinc site site/e-recruiting slogan small sole solut soul sourc speak special specif spend spent spg sport spot staff stage stand start statement statist status step still stori strateg strategi strengthen strong stronger student student/staff studi submit substanti success suggest summari support survey tailor take taken talk target teach teacher team technic techniqu televis theme thing thought three throughout tie tie-up time tool top total tour toward track tradit train transfer trend tri ts tuition turnov two two-prong uae ummul unabl undecid undertak underutil uniqu unit univers unlimited.a up-to-d updat urban use various ventur vice view visit visitor way web week weekend well well-receiv whenev whole wisdom within without word word-of-mouth work workshop would year