The issue being discussed is whether or not the Government’s Tobacco Plain Packaging Act 2011 was an effective approach in its attempt to reduce the incidence of smoking and the harmful side effects associated with it. According to the webpage “Plain packaging for tobacco products” (2012), the Act requested that all cigarettes were to be sold in plain packaging. In addition to this Dr Matthew Thomas (2010) states that in addition to plain packaging, the graphic health warnings displayed will also be updated and applied to packaging. The way in which the Act affected the population is of vital importance as it is that the concludes whether or not the scheme was successful . According to the webpage “Tobacco Control” (2013) it can be seen that the econo...