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Government Regulation of Tobacco Products
Kyle Luckritz
Corporate and Social Responsibility BUS 250
Dr. Woods
03/29/13

1. Would you describe the orientation of Reynolds toward tobacco regulation as cooperative or at arm’s length? How about the attitude of Altria? What do you think explains the differences between the two companies’ positions? Reynolds was far from cooperative. They would definitely be considered at arm’s length and ready and willing to fight. Based off the information from the text, the company ran a series of television advertisements that showed the FDA as being overwhelmed and incapable of properly ensuring food and drug safety. While this was Reynolds view and what they did, Altria’s attitude would be considered cooperative. This is because they...

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