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Situation Analysis for Northern Lights Limited
From what I can see the current situation has pushed NLL to a crossroad.NLL has been one of those companies which have valued their customer relationships and have provided customised goods to its customers at correct prices and also never compromised on efficient after sale services as well as services like transportation and even resorted in market forecasting. Even during the times of erratic price rise NLL maintained the prices of the goods to sell in order to maintain strong relationships with its customers NLL has never dwelled in any kind of flattery in regards to its customer through sponsoring events etc since its has alw...